Thanks to tomis who posted the EU FAQ on the topic below: https://op.europa.eu/en/publication-detail/-/publication/ad1...
None of this applies to companies that are micro-enterprises or use generic rather than branded packaging. There's a helpful diagram on page 13. The author of this article seems to have imagined a worst-case scenario based on either a misunderstanding or misrepresentation of the EU rules; the discussion here seems to have a lot of people who are in a big rush to demonize their perceived political opponents on ideological grounds.
Simply not true. The helpful diagram you refer to does not consider the case where company A manufactures the packaging, company B buys the packaging, and then does a B2C delivery to another member state. In that case company B is the producer, even if B is a "micro-enterprise".
> the discussion here seems to have a lot of people who are in a big rush to demonize their perceived political opponents on ideological grounds.
No, it is the opposite. There are a whole lot of people trying to rationalize something crazy. Nevertheless, countless online shops in the EU run by small business have already closed thanks to these regulations. Even if your assertion that this is a giant misunderstanding were true, the damage is already done.
Under definitions (page 9) there's a big section > 6) Who is the ‘manufacturer’ of branded packaging? NEW! And it starts off this blurb: > According to the PPWR (Article 3(1), point (12)), if a packaging does not bear a name or trademark, the manufacturer will be the natural or legal person who manufactures packaging or packaged products. Seems pretty obvious to me the generic bubble envelope example from the blogpost doesn't make sense because that is generic packaging where the manufacturer has to handle this.
> Nevertheless, countless online shops in the EU run by small business have already closed thanks to these regulations.
Do you happen to have a source for that?
You can start with the TFA or many given in this comment section.
I don't see a diagram on page 13, but I read a few pages around there. I don't see anything about it not applying to micro-enterprises. I see one diagram (PDF page 14/page num 11) that says a farmer selling "under own name or trademark to end user in another Member State" (without saying there's an exception for a micro-enterprise) means that the "Farmer is producer," which sounds like the opposite of what you said.
There is a diagram on page 12 that says companies that use unbranded packages OR that use branded packages but are micro entreprise are not considered as "producer" of the package
After re-reading, it only specifies the packaging manufacturer is the producer when they are in the same member state as the seller.
If the seller sells to other member states I don't know
Not a diagram but the section on page 9 regarding who's considered the manufacturer is relevant here. For generic packaging that's the manufacturer of the packaging.
There are a dozen small business owners in this thread alone, giving specific details of how this legislation is irrationally hurting their business and the economy.
Even if true, I wonder if it really helps if I basically need to hire a lawyer ($$$) to find out which regulations may or may not apply, and if I'll get myself into trouble.
It is not a coincidence that here in Germany there are whole law firms specialized in suing small business owners (Abmahnkanzleien.)
I think for a lot of people the tradeoff might not be worth it.
The exact scenario from TFA is listed just before the diagram you're referencing :
"If a farmer packs a few apples in a container (sales packaging) and sells it under its own name or trademark to a retailer or consumer in the same Member State, the farmer is a producer [for the purpose of EPR obligations]"
And :
"If the farmer sells the packed apples under its own name or trademark in another Member State, the farmer is only the producer if the recipient is the end user of the apples."
And :
"If the farmer is a micro-enterprise, which is often the case, and the supplier of the apple container is established in the same Member State, such supplier becomes the producer"
That last exemption is quite restrictive, it can be a problem. I can attest that a French manufacturer of antistatic packaging refused to sell to me as a micro enterprise when I was selling electronics kits a long time ago and I had to buy them from China. Some states might not even have packaging manufacturers. So the concerns from the article are founded.
Under definitions (page 9) there's a big section
> 6) Who is the ‘manufacturer’ of branded packaging? NEW!
And it starts off this blurb:
> According to the PPWR (Article 3(1), point (12)), if a packaging does not bear a name or trademark, the manufacturer will be the natural or legal person who manufactures packaging or packaged products.
Seems pretty obvious to me the generic bubble envelope example from the blogpost doesn't make sense because that is generic packaging where the manufacturer has to handle this.
Edit: The farmer example is a bit bad imho because produce is not like the products in the blogpost and 'under its own trademark' applies to the product packaging (e.g. custom Apple carton frames etc.), best to focus on the more applicable sections imho.
EU web sites are such an epitome for the EU as a whole: Inscrutably bureaucratic.
Instead of a FAQ page that starts with, you know, the FAQ, the actual information is hidden in a PDF download. Once you click it, there is another popup to confirm. That then leads to a PDF with 9 pages of misc front matter before you can see the first question. And the answers themselves are completely unreadable.
Take for example "3) Are envelopes containing letters, invoices, statements and other correspondence which serve a communication function considered to be packaging under the PPWR? NEW!": Three paragraphs of legalese just to say "no" in the most complicated and hard to understand way.
The whole document is 27847 words. If we ignore the complexity and assume the reading-speed number of 238 wpm that I often see cited, that's two hours of extra compliance overhead just to read the FAQ.
And for extra hilarity, the page is also covered in so many popups and warts that fight each other that on mobile you have to accept all cookies because the decline button is covered.
Edit: Also, I've been unable to find any diagram on either the page numbered 13 on the bottom of it or the page numbered 13 by the PDF reader (not the same thing, in 2026...). There are two diagrams nearby but none of them seem helpful. If you mean the one in "9) Who is the ‘producer’ of transport packaging?", it only covers a subset of cases (company A sells the packaging in the same member state). The text states "If company A sells the cardboard boxes to Company C in another Member State, and Company C fills the boxes to transport packaged products, then Company C would typically be the producer in that Member State." so we're back to square one.
> the decline button is covered
Well, covering the decline button is very illegal according to EU cookies laws.
Exactly, that's why I think it's hilarious that the EU itself is doing it. Clearly it's just incompetence not malice, but...
Complaints may be sent to the European Data Protection Supervisor. Give a GDPR consultant some billable hours, will you?