> Reduce price. Reduce the abominable resource usage. Allow E2E encryption. Increase performance so it doesn't trickle at tens of kilobytes for hours when I have 100Mbps upload and half a terabyte left.
How do you imagine that any of these things would strengthen Dropbox's business at a scale relevant to them?
Reducing price would be straightforwardly bad; most users do not understand resource usage complaints (though I'm not conceding that problem exists - it's a non-factor on my machine); E2E encryption is an anti-feature for a consumer audience who will lock themselves out and demand refunds far above the rate at which anyone will pay for E2E specifically; most users do not have half a terabyte all at once to store nor upload speeds such that the Dropbox app performance is the limiting factor, even if those performance problems are true.
> The lack of any major competition
Dropbox's core product faces substantial competition from multiple tech giants (Google Drive, One Drive, iCloud) who have incentive and ability to eat losses on a sync product to sell other services or devices. If they don't find other lines of business to sell alongside sync they will die, and building an incrementally better sync product will not save them.
(I worked at Dropbox a ~decade ago and no longer have any insider insight nor financial stake in the company, but I sympathize that they're in a brutally difficult position in building a sustainable business)
The problem was them going public. Honestly looking at the fact that it's a 20 year old company that's really good at one thing, take it private if you can, slim the company down and offer more competitive prices. The other user is right on that. Accept that you're Jetbrains instead of fancy big tech giant.
If they offered a competitive 100 Gig tier or a cheaper 1 TB tier I'd instantly switch my entire family back from Google Drive because at a technical level Dropbox is just simply better. Insync + GDrive is much worse than the block based sync. If they just focused on this they have a good business. The headcount expansion and desperate horizontal creep into other services just makes miserable products.
Every Dropbox user I've talked with has complained at length about the random upload slowdowns.
Every Dropbox user I've talked with has complained at length about the software.
Every Dropbox user I've talked with has complained at length about the cost, and is looking for alternatives, but the marginally-better software keeps them there for now (gdrive and onedrive have a fair number more issues).
Yes, I think it matters. But they exploded their headcount and now they have to compete in areas they aren't anywhere near as good in (document management, etc) to make the higher profit they need to keep going, and raise the cost for everyone who doesn't use it.
Basically they went B2B and have been coasting in a gradual decline on their consumer side. A tale as old as time.