I really thought it would have had a lot of potential for cheaper manufacturing. No paint process is huge. And originally they were talking about basically building it like origami from a sheet of steel.

The steel exoskeleton idea didn't survive to production. The production truck has a mix of aluminum castings and welded steel unibody, with the stainless panels just acting as the skin. Maybe they bring some structural rigidity, but not like the origami plan that was originally discussed.

The end result is a vehicle with all of the costs of a normal unibody design plus the costs of dealing with cutting, folding, and attaching thick sheets of stainless steel.

It never delivered the promised $40k starting price or the promised 500 mile top spec range either.

It’s staggering how much money they wasted because Musk didn’t want to listen to real experts. It was years late because stainless steel is so much harder to work with, especially when it has so many complicated geometries, and every one of those delays was a chance for him to say “maybe the people I hired for their expertise know something I don’t” rather than “I’m the boss, make it work”.

They could’ve done something like the Slate truck a decade earlier.

Part of the delay was also the 48V architecture. So in addition to the obvious new things like stainless steel panels they also had to redesign mundane parts like window motors and interior lighting. The Cybercab is also using a 48V architecture so even though they've never talked about it being an R&D platform maybe they'll retcon it that way.

That forces a redesign of all the car electronics. While it might well be a good idea anyway from an R&D point of view it's undeniably expensive.

(I have a very slight visibility on 48V car audio R&D, for example. Most digital electronics could be adapted with a different DC-DC converter but the audio power amp stage takes direct supply voltage)

Real experts said reusable rockets were impossible ...

Did they?

A real expert told Elon that self landing rockets were possible over chutes. The retconning to build the myth of Elon is ridiculous.

Lars Blackmore was doing self-landing rocket research before he went to spacex. Musk's reusable rockets (who doesn't want that, this is why the shuttle exists) wanted to use parachutes.

Yes. Is my comment ambiguous or something?

Seems to me like a sentence that's quite easy to understand.

I understood what you wrote, my question was whether it is true.

Lots of false sentences are easy to understand.

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No, no rocketry expert ever said that reusable rockets were impossible. They would have told you that the cost to develop them would not recoup itself based on the then-existing demand for orbital payloads, and that banking on such demand materializing would be a massive gamble (which is why Starlink exists).

"What I’m discovering in the market is that SpaceX primarily seems to be selling a dream, which is good. We should all dream. I think a $5 million launch or a $15 million launch is a bit of a dream. I think reusability is a dream. How am I going to respond to a dream? First of all, you don't wake people up. They have to wake up on their own."

https://www.facebook.com/61572338938589/videos/in-june-2013-...

Pathetic argumentation in this thread, to be real.

Falcon 9 is partial reusable, took a lot of money to do so and yeah its a good product. Not sure how expensive it was for US americans to gift it to Spacex but sure.

The highest number though is like 30 uses and Starship still hasn't profen itself.

Also the boring company, Doge, Solar City, the cybertruck etc.

So what do we get out of this? Musk is for sure not just an idiot, he for sure sees sometimes good opportunities, but also he had the money to invest in these and he got lucky a few times too.

Btw. the cybertruck he announced, never came.

> Falcon 9 is partial reusable, took a lot of money to do so and yeah its a good product. Not sure how expensive it was for US americans to gift it to Spacex but sure.

How much money have Americans gifted NASA to pay Russia for launching payloads ton Soyuz rockets?

Do you frame all government funding as "gifting"?

And you could just as easily frame it as Musk "gifting" something to the US government by offering cheaper launches than Roscosmos and Boeing/ULA, and developing new capabilities cheaper than Boeing

Are you trying to argue against me? Because you are doing a strawman.

Let me criticsize NASA for paying / gifting Russia for launching payloads.

So we are now back to square one.

Pls continue

> They could’ve done something like the Slate truck a decade earlier.

They could have Roadstered it.

Buy Ford Transit 350 "gliders", work out how to make them FWD, RWD, or AWD using your own transaxles and batteries. Pickup, van, or just a bare chassis-cab to go to a coachbuilder, it doesn't matter.

The Transit has been around for 61 years. Sticking electric motors in it that you already have is a no-brainer.

Arguably the longest lived successful British vehicle, the Transit. https://www.fromtheroad.ford.com/eur/en/articles/2025/transi...

> Musk didn’t want to listen to real experts

"real experts" are not always correct. A bet a lot of people told him that the original Teslas were a bad idea or SpaceX would never...wait for it...take off.

But sometimes people win when they push the boundary of what might work, push the problems to the surface and then solve them.

I don't like the guy but you can't really deny his ethusiasm and single-mindedness.

An engineers isn’t going to say “EVs will never work” or “reusable rockets are impossible”. They’d say things like “we’re really going to need to minimize weight and try to build better batteries to hit that range goal” or “it’s going to require a lot of money to do the R&D for reusable boosters, you need to land a NASA contract so we can afford dozens of tests”. Engineers express tradeoffs far more than absolutes.

Musk has enthusiasm, yes, but he’s let his luck at PayPal and successfully buying Tesla from the original founders go to his head. Nobody is right all of the time, and no serious project goes perfectly according to the original vision without adjustments. There’s nothing wrong with the idea of an electric truck — companies with better engineering culture are making great ones — but the Cybertruck failed exactly the way everyone who isn’t a superfan expected: it’s designed in a way which guarantees high costs and it just doesn’t deliver corresponding benefits for most people. Diving into the culture wars against a large chunk of potential Tesla buyers was a bad idea but even if he hadn’t, there just aren’t that many people who have that kind of money to spend and the ones who do usually won’t accept so many limitations and flaws.

That’s a little bit revisionist. I don’t like Musk much either but to be fair:

- no one in the established “expert” car companies thought that mainstream EVs were feasible. Sure, there may have been individuals, but it didn’t make it into corporate strategy or product delivery. The Model S plus the Supercharger network changed the face of the car industry.

- none of the clever brains spending billions in NASA, ULA, ArianeSpace, et al made a reusable commercial rocket a reality. They had an infinite head start vs. SpaceX and failed to innovate. Even now, having their lunch money regularly stolen by SpaceX, where is the reusable competition?

> no one in the established “expert” car companies thought that mainstream EVs were feasible

No executive in the established "expert" car companies had any reason to rock the boat. Establishing EVs as a credible alternative to ICEs required a build-out of charging infrastructure that none of them were willing to commit to. But non-established companies had no such risk, and the emerging companies in China would have developed no less quickly even if Tesla never existed.

> none of the clever brains spending billions in NASA, ULA, ArianeSpace, et al made a reusable commercial rocket a reality

All of them would have told you that there's nothing impossible about a reusable rocket, only that their customers were happily served by their current offerings. Without Starlink, there would be no commercial demand that would make up for the cost of R&D.

> But non-established companies had no such risk, and the emerging companies in China would have developed no less quickly even if Tesla never existe

Yes. And in fact, Tesla existed before Musk, who merely invested in the company and then rewrote the history to make him a “founder”.

Fast forward 20 years, and now we have musk shills calling people “revisionists” when they just state facts.

> Tesla existed before Musk, who merely invested in the company and then rewrote the history to make him a “founder”.

The world is scattered with the skeletons of failed car startups. Outside of China, there hadn’t been one to succeed at a meaningful level for a long time, and no one gave any new entrant much hope of survival, much less one that was also trying to create a whole new sector and the infrastructure to support it.

Like it or not, Tesla’s survival let alone its level of success has been extraordinary.

It’s impossible to know whether it would have succeeded without Musk’s involvement; but… the probabilities suggest perhaps not.

> Fast forward 20 years, and now we have musk shills calling people “revisionists” when they just state facts.

I assume this barb is aimed at me.

I’m far from a Musk “shill”. I strongly dislike the person he’s become, the way he behaves, and the huge opportunities he’s squandered as a result and along the way. I refuse to buy his products.

However, I’m just not emotionally involved in either direction and try to be factual and neutral. He’s a horrible person who has led companies that have achieved extraordinary things.

Ironically, people who can’t see past their emotions and spend time on the internet throwing insults around in discussions exist on both sides, whether they’re a “shill” or an anti-shill, or hater, or whatever terms fits (you) best.

Yes. Musk and his colleagues revolutionised two technical and entrenched industries. You make it sound like this wasn't a difficult proposition.

> Without Starlink, there would be no commercial demand that would make up for the cost of R&D.

Not sure about this analysis.

a) SpaceX developed the Falcon 9 relatively cheaply - ~$300m to it simply being a viable launch platform (i.e. without reuse, Dragon, etc.)

b) NASA contributed to some of the costs.

c) SpaceX was already offering launch services cheaper than their competition before perfecting reuse or conceiving of Starlink.

Therefore it's likely that they'd have had a positive (albeit lower) business case and made back R%D costs over time, simply by offering launch services and capturing a majority of the market thanks to their lower prices. Reusability lowered their launch costs, when it came. Starlink was an answer to the question of how to capitalise on all of the cheap surplus launch capacity they'd made available.

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The clever brains at JPL worked on self landing rockets before they went to spacex. Your tax dollars at work.

https://www.alphaxiv.org/@lars-blackmore

https://de.wikipedia.org/wiki/Lars_Blackmore

https://scholar.google.com/citations?user=xZvK9z0AAAAJ&hl=en

Indeed. That was why I deliberately wrote "made a reusable commercial rocket a reality".

It's not just high costs, its high costs that are only there to appease one man. The stainless steel sheets don't provide features that the average consumer even considers and has more than a few drawbacks

I can deny that his enthusiasm and single-mindedness are the reasons for his success.

His initial success, PayPal, was just a matter of being in the right place at the right time. Online payments are an obvious thing and a natural monopoly. He guessed right that PayPal would be the one that succeeded.

That gave him the opportunity to place more big bets that paid off. Neither electric cars nor reusable spacecraft were obvious wins the way online payments were, but it's also no sign of genius to have happened to place bets on companies that succeeded.

The evidence for that is that his luck ran out. He keeps backing audacious projects, and they keep failing. Anybody else would have been bankrupted a dozen times over. He keeps going because he got lucky the first time, with so much money that it's almost impossible for him to lose it all.

That is to say, I think it's more survivorship bias than the merits of his "enthusiasm and single-mindedness". A decade ago he had such a string of successes that I would consider the case that he was actually smarter than average, but he's had such a string of conspicuous and obvious catastrophes that the net result simply seems average at best.

I can deny it because he overpromises on everything just like Elizabeth Holmes. Only difference in space isn’t something new the us government did it in 1960’s and didn’t destroy nearly as many rockets. Elon isn’t smart enough to try an interfere with production rockets. His distance from decision making is what made it a success.

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You invented a fictional group of people, got mad at them, then declared what you imagined they did was wrong.

I want you to know that.

Musk came into Tesla as funding. People were trying to make the cars.

With regards to SpaceX, he was looking for people to build rockets to go to Mars. But no one wanted to sell to him. So he hired rocket scientists to build the rockets.

And yes, while there will always be some asshole who says "That won't work", there were plenty of ""real experts"" who were working at those companies.

And the "real experts" left us dependent on Russia for launching a couple capsules a year to the space station.

They could have done what Musk did with Falcon 9 in the 90's. Instead they chose to mess around more with solid fueled heavy lift vehicles, all the while proclaiming that they were the experts/science.

The fallacy you are committing here is making all the non-spacex experts a homogeneous straw people.

Found Elizabeth Holmes's alt.

(I don't necessarily disagree with you, but there's a difference between thinking outside the box and trying new ideas, and literally ignoring factual reality and repeated clear feedback from people who actually know what they're talking about.)

> "real experts" are not always correct

That's why you should always hire someone unqualified.

not always, but usually!

I mean once you buy the tooling, it’s still probably cheaper to produce stainless steel trucks than paint normal steel. I agree on everything else though

If that’s true it would only be the case if you could amortize that tooling across enough vehicles. Selling 10k-20k per year from a production line planned with a capacity of 125k per year won’t get you there.

Why?

Steel is heavy, you have to paint the frame anyway, people like cars with colors, the steel has to be maintained too (scratches etc.).

Not really. Stainless is expensive and brittle. It's a lot more work to form complex panels out of stainless, and then they're essentially scrap if there's even a tiny amount of damage. A small dent will start a crack.

At least it delivered on being bulletproof unless you shoot it.

It's 100% bulletproof except for the parts it's made out of.

Would be interesting to know how much the useless steel body detracts from the range compared to a lighter material.

Even more interesting would be how much the steel hurts the tons-to-orbit in the Starship.

Painted piece of plastic gonna be cheaper than sheet of stainless steel. Stainless is significantly more expensive than typical materials used on car, which would be normal steel or plastic depending on panel.

Also painting IN THE FACTORY isn't expensive. Re-painting the part on repair is because of all of the prep work required (take apart, clean, color match etc).

Might be break-even, but I doubt it would be cheaper

"It will be cheaper" is a perspective of ignorant "smart guy" that thinks because he got successful in one thing that they can weight in on industry processes they have no idea about

They developed, at great cost, the process used for the cars with the giga press and the plastic. It would've been a fine process for an inexpensive truck.

Speaking out of my ass here, but I would not be surprised if it's much cheaper to paint cheap stamped steel, compared to using more expensive stainless steel that's treated to remove all surface marring/scarring from the stamping process. Those panels don't come out all brushed from the metal presses...

Stainless steel is far harder to work than regular steel. There is no way that process was cheaper.

What happens if you scrape your fridge getting it into the kitchen?

You go to the DIY shop and buy a tin of white spray paint.

What happens if you scrape your brushed stainless fridge getting it into the kitchen?

Well, now you get to either live with it, or come up with some really clever ideas on polishing out the scratch and then sanding it back to disguise it with the rest of the surface which will never really look right.

Stainless would be standard on economy cars, and the Cybertruck would be painted so as not to look like a Ford Pinto.

Wait, not sure I understand you. Where are stainless panels used on economy cars?

Not sure I follow your ford pinto comment either.

If unpainted stainless were actually cheaper then it would be the standard on cheap cars.

Ah yes, very true observation. Thanks for clarifying.

I don't think the poor sales is primarily due to the cost - it's just a design with limited appeal.

The original design is what gave them millions of pre-orders, it was the reduction in range and increase in cost that made most people cancel those pre-orders.

A $100 fully refundable deposit is not a very high bar of commitment. I suspect many of those reservations were non-serious.

$100 is a fair chunk of money for the average person. I agree some preorders were probably half hearted, but the $100 commitment definitely weeded out some the jokers for sure.

$100 is a fair chunk of money for anyone who would have never been a buyer anyway.

$100 is also a trivial amount of money for a larper with half the budget required to complete the purchase. Or someone with plenty of money who just put in a reservation "just in case" they wanted one.

Thats not really fair, the $40k promised price is not that much higher than your average middle class car purchase. I think anyone willing to go to the site, sign up, and hand over $100 would be willing to to take on a payment plan for a $40k car.

The average buyer in the US can't afford a new car of any kind. The average car sale is a used car. Used cars outsell new cars 3 to 1. And the average used car sells for $27k.

Entertaining the idea of a new car purchase is an upper-middle class thing, and a fully-refundable $100 is impulse buy territory for most of them. Yes, many of them would have been capable of taking on a $40K purchase, but $100 is not a serious indicator that they were serious about doing it. People who have this money are doing relatively well and blow $100 on much more inane things that aren't refundable.

A traditional dealer would ask someone with much less money looking at a used Nissan Sentra to put down $500 to hold a car.

> $100 is not a serious indicator that they were serious about doing it

OK, but I think it is. So can we agree to disagree, is that ok with you that I have a differing opinion?

You are fully entitled to your opinion but the data shows very little overlap between the groups of people who buy new cars and the groups of people for which $100 is a significant amount of money.

If you want to hold reserve a damn Toyota the dealer is going to ask you to show up in person, put down $500-1000 and fill out a credit app.

Tesla knew the $100 reservation was too low to show serious commitment, and this was intentional for two reasons:

1. to float an interest free loan

2. to manipulate investors

> You are fully entitled to your opinion

Thanks very much, have a great day! (Didnt read anymore of the post as it was unnecessary)

I wonder how many people liked the design vs tolerated it? If Ford offered a cybertruck trim on the F-150 without changing the price would people buy it?

No doubt there is some demand for an "out there" design, but I'd have to guess that the projected $40K price was itself a large part of the attraction.

Possibly, but as it cost $100 to put down a deposit I would be surprised if that many people were willing to actually pay for something they only tolerated.

It was a refundable deposit (and small), so I wonder how many people were even that serious - no real commitment.

2019 USA annual car/pickup sales were ~17M. I find it very hard to believe that 10% (2M cybertruck pre-orders) of those purchasers were seriously interested in a cybertruck - it really is not a design made for mainstream tastes.

If you owned a company and announced a product that 2 million people went and paid you $100 each for to preorder it, Im pretty sure you would think differently.

Not sure what you mean by that - I'm sure Tesla was happy to have the reservations (great publicity - maybe that was the point), but there is no indication they took the numbers seriously.

The design looks much better rendered on screen than in real life.

I thought the early images looked amazing but I see them all the time in real life (a few people in my neighborhood own them) and they just look so stupid on the road.

Agreed, but this thread is duscussing the original popularity and whether Elon was wrong to believe it or not.

With false but great looking renders and false but great sounding promises, the hype and interest was real. It was only when the real product became apparent that it became a joke and interest was lost.

You would think maybe Musk would learn something about overpromising from this fiasco, but judging by things like DOGE I guess not!

>You would think maybe Musk would learn something about overpromising from this fiasco, but judging by things like DOGE I guess not!

You're talking about the guy who has a fake twitter account tweet at him things like "you're such a good father, Elon, your kids are lucky to have you".

He's absolutely desperate for attention and approval, because not being perceived as cool is crippling to his sense of self-worth.

Of course he won't learn from overpromising! He inhabits a different reality, surrounded by sycophants and yes-men.

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A folded stainless exoskeleton without paint has the potential to make low volume car manufacturing much cheaper.

A press brake is generic and cheap. Molds for presses are cheap if the cost can be spread over many vehicles, but are expensive for low volume manufacturing.

Paint shops are similar. They're not expensive if you're running a lot of cars in the same color through it, but at low volumes with custom colors they are fabulously expensive.

Of course the final production Cybertruck didn't use the exoskeleton design so it was the worst of both worlds, but it does feel like the original design wasn't expected to sell well and was designed for low volume manufacturing.

Bending stainless steel requires special tooling and strategies to overcome its tendency to work harden and high springback.

The folded steel exoskeleton has no potential, it was a bad idea that was abandoned. It was always going to crack at the folds.

This idea was never going to work out. In my opinion Slate have got a far more sensible approach with their replaceable body panels.

I live in the UK so I'll likely never be able to get one, but I'd love a car I can just buy new panels for and wrap them with minimal tools.

> No paint process is huge

Replacing a well-known manufacturing stage with a completely unproven one for no good reason is rarely a good idea.

Same. Initially I was optimistic about the Cybertruck because I though “flat metal panels and no paint is going to make both manufacturing and repairs so much easier and cheaper”.

Paint has been well studied. We know how to do it really cheap and automated these days. Cheap is relative. I'm sure that we're talking tens of millions of dollars to get all the equipment needed. But on a scale of factory and for how long it will last, that's cheap.

Flat metal is more expensive than curved metal. Curved metal, you design the curves to help support the stress points: you can get by with thinner sheets. Flat metal requires thicker heavier more expensive sheets of sheet metal in order to be strong enough.

Curved metal also lets you design the whole thing to be more aerodynamic. which is an important consideration even with something as un-aerodynamic as a truck.

> I'm sure that we're talking tens of millions of dollars to get all the equipment needed.

Painting cars really is a hugely optimised process that materially affects performance characteristics such as weight.

Its very difficult to appreciate just how many cars are made worldwide wide, but just think if a completely optimised fully robot optimised line cost a billion dollars, in only needs to process a few million cars to fully pay itself off. Just look at how much a “paint option” costs. Enough people paying for a premium colour would completely pay for the entire production painting line.

Painting cars is also a process that scales. If you want to do a great job on one car everything you need can be had for less than $3000 (inflatable spray booth, large air compressor, a paint gun, and lots of sand paper). A good job can be done for less (a cheap air compressor and paint outside can still get good results), and most people who want to paint a car already have most of the tools so the cost goes down. The above setup will also handle a small auto body shop that is painting a couple cars per month, and you can upgrade equipment as needed (I'd start with a spray building instead of an inflatable booth).

At the scale of Tesla the millions of dollars on a fully automated setup is cheap because amortize the cost of so many cars

Painting actually introduces some scaling issues in manufacturing. Any painting step prevents you from haphazardly mixing all the parts produced on a line. Most vehicles will have multiple lines that eventually converge across multiple suppliers. Painting forces you to either coordinate the production of each individual component so that they're all painted the correct color during final assembly (which becomes difficult if any parts fail QA), or buffer painted parts in a giant warehouse. There's other advantages to the warehouse, but I wouldn't call it cheap.

Very common to use a mix of both strategies in practice.

They built that truck backwards and upside down. The single-piece forged aluminum frame was basically impossible to repair and brittle. Typical truck frames flex, they're part of the suspension. For small accidents, the frame can be bent back. The CT would just crack, requiring extensive aluminum welding to fix which is waay harder than welding a steel frame.

I thought this is not relevant tbh.

Either you have a modern expensive car and insurance which knows how to handle it properly, or it doesn't matter anymore and you got to a cheap car doctor.

There were no flat panels. That was a sales pitch. In reality, a slight curve to a panel adds so much strength that it can be made considerably lighter/cheaper than a flat panel of sufficient strength. Flat panels also tend to dent inwards very easily, which is not a good look for a car. Then there is the issue of thermal expansion. A pre-bent bit of metal will expand in a predictable way. A dead-flat panel could buckle in multiple unexpected ways.

I had a jeep wrangler once. The window was "flat" but not if you looked at its reflection. There was an almost imperceptible but complex curve, no doubt for strength.

Repair will be easier and cheaper? :D

As the DeLorean community will tell you, repairing unfinished stainless steel to aesthetically pleasing levels is almost impossible.

Take a piece of tinfoil, crumple it, then try to uncrumple it to its factory finish.

Repairing painted bodywork is easy and cheap: hammer it to get a rough shape, apply fillers, then paint & polish to factory finish. Simple as.

how you repair steel panel and also make it look nice ?

...you don't. You replace it in whole. You can't use filler to mask small dents and paint over it, if you want it to look as before, you have to pretty much replace it.

A steel panel would we repairable with the same tools a curved panel is. You can pull out dents without filler - filler is for fiberglass.

I think they are mostly not doing paint going forward. CyberCab also doesn't use paint, but uses cheaper materials than stainless steel.

That original process was what should have led to lower prices. Instead, they couldn't do it and had to resort to gluing steel panels onto a body-on-frame design which is much more expensive. They still managed to keep it just as hideous, so kudos there I guess.

I doubt that replacing painted regular steel with fancy stainless steel is going to be cheap. Paint is expensive, but so is stainless steel. I also can't imagine the "origami" technique to be cheaper than stamping, the reason they suggested that is because their fancy stainless steel can't be stamped. And in the end, Tesla couldn't even do it, so they glued the parts on...

I don't know any item where the unpainted stainless steel version is cheaper than the painted steel version, thinking about kitchen appliances for instance. For cars, the most famous car with a stainless steel body is the DeLorean DMC-12, which was notoriously expensive, even without the time circuits.

In that way the Slate pickup seems to be the truck Cybertruck promised to be

Slate hasn’t made a single delivery yet, so in that sense it’s definitely the truck Cybertruck promised to be.

> originally they were talking about

Elon talks about a lot of things. Consider if you might be part of the media ecosystem that enables that strategy.

They were also talking about how it could become a boat. All the hype in the world eventually has to meet reality.

Elon promised a lot but delivered almost nothing when it comes to the Cybertruck.

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A “truck” that’s can’t haul, tow, or offroad is a very interesting product decision. Right up there with a two-person taxi.

It’s like they completely forgot the “what do people need” phase of product management.

Two-person taxi is actually reasonable for the modal journey, but absolutely doesn't cover all use cases or accessibility.

The cybertruck was an early example of what someone on bsky called the "everyone is twelve now" theory: it looks like it was drawn by a small boy's idea of "cool", with zero further thought.

There's a comparison that's been making the rounds on social media for a while.

In once panel, there's the Cybertruck whose owner bragged about it carrying a large round hay bale (weighs around 1,500lbs) with the suspension looking like it was about to die. Next to it is a shot of a circa-1980 Ford F250 carrying three of the same bales and sitting perfectly level. TBF, the F250 probably had air bags in the rear suspension, but still...

That thing is only a "truck" because they decided to call it that.

Even modern trucks have turned into giant "luxury" vehicles that can't haul much more than the smaller trucks of 30 years ago. For most trucks bought by families, the heaviest thing they lug around is cat litter.

Most people should just buy a sedan. :-/

Somehow everything turns into a misdirection with Elon, where failing to innovate yields ridiculous distractions. When the Cyberjunk was clearly a poor product, they pivoting to "doubling as a boat" and being bullet "proof". And also you can play shitty ports of video games, awkwardly, on your in-car screen.

At some point this gimmick misdirection nonsense has to stop working.

Oh look, if you have a transport-truck sized massive compressor in your garage and use 100kWh to spend a day filling a tank, your ComingSoonNow(TM wink) Roadster can do some silly stuff if you dedicate much of the interior to a giant explosion hazard.

I think they wanted to make SpaceX and Tesla somehow look "related".

Another prediction from the Simpsons comes true. The 1991 episode "Oh Brother, Where Art Thou?" where Homer designs a car with zero input from anybody besides himself. The result is an overpriced behemoth with random features nobody needs and nothing customers want (fuel efficiency, affordablility).

https://youtube.com/watch?v=gRBDLE06qNY

Today, we'd called "founder mode".

There's a pattern here: when an Elon Project is successful, he jumps in with Elon innovations, like cyber truck. The next example that will follow this pattern is building a rocket that's too big for orbital payloads, but takes 22 refueling flights to get beyond orbit.

What do you mean too big for orbital payloads? Mass to low earth orbit is what matters, which starship is well optimized for. You could always put a tiny third stage on there to go places, but that is back to the apollo style yeeting a tiny amount of mass somewhere else and would not help with getting serious tonnage to the moon and mars

> Mass to low earth orbit is what matters

For a company, matching products and services to demand is what matters. Being able to get more mass into orbit only matters if enough people are willing to pay to get stuff there. The analogy is that jumbo jets exist, but almost no passenger flights bother with jumbo jets because it's not economical. Unlike with civilian aviation we have yet to observe a natural experiment which would allow us to place an economically practical ceiling on rocket payload size, but it very much still remains plausible that something Falcon 9-sized is actually the sweet spot, especially given that Starlink is the only commercial offering that's pushing the existing Falcon 9 capacity. And yes, this completely ignores any mention of going to the moon or Mars, because although there may be incentives to do so (e.g. scientific incentives, political incentives, philosophical incentives), there is no economic incentive other than getting some government contracts which will be just as short-lived as Apollo was once the public loses interest.

Starlink is SpaceX's biggest revenue stream by far, and they are retiring Falcon 9 and quitting the contract / launch market, so they are matching very well with their own product, which is what they actually care about?

> And originally they were talking about basically building it like origami from a sheet of steel.

It turns out that sitting in your office wearing an adult nappy and snorting cat sedative until your bladder no longer functions might give you a lot of quite "creative" thinking, but it doesn't make you an engineer.

At some point Elon has to climb out of the K-hole and realise that these things are better left to proper engineers.

The original wasn't what shipped. From what I read the cheaper easier process wasn't, which isn't unusual.

It's also an ugly-ass car. If it had turned out to be super-reliable and cheap and "hackable" that would make up for it, even earn its strange look a cult following, but no it just ended up as an overpriced weird ugly-ass car.

Why would Tesla make "cheap" ? That's not their customer base.

Cheap hackable electric work truck (I imagine chassis with basic cabin that you can expand in various ways, like the EU van options have like half a dozen chassis) would be great but it's not something Tesla ever wants to make

>Why would Tesla make "cheap" ? That's not their customer base.

95% of their cars sold have been in the $30k to $60k range. They have long been the best bang for the buck electric car (in the US, since BYD isn’t allowed.

Isn't "hackable electric work truck" a bit of an oxymoron?

Just because the big batteries are so dangerous?

Who are their customer base? Musk seems to have decided to fire his actual customer base, but getting a new one more ideologically aligned with him hasn't quite worked out.

Based on my casual observation, middle school boys :)

I'm curious to see how the Slate trucks work out: https://www.slate.auto/en

I know its not fashionable to have such pesky concerns as priority in US, but pedestrian safety was simply non-present, hence it was banned all over Europe. Not missing it here, not missing that fugly ego whim of a sick man at all.