I don’t understand what this brings to the table beyond what we’re currently doing.

Insurance companies can have a native app and require the device’s camera. Companies already have tools to combat a liveliness check. Even if you’re using a modified app that pulls from the photo album instead of the camera? A video recording with the appropriate liveness verification easily avoids that mess.

As per opening paragraph of link, AI fakes are a thing.

It's been possible to do a live video deepfake for a long time now, but as with all new tech, law and society are taking their sweet time to understand the risks; IMO this is the other side of the same coin as some infamous tech comments on consumer products: https://news.ycombinator.com/item?id=9224 and https://en.wikiquote.org/wiki/Rob_Malda

NVIDIA suggested AI fakes controlled with face tracking input as a compression technique just for reducing video call bandwidth requirements (to ~117 bytes per frame). They did that six years ago: https://www.dpreview.com/news/5756257699/nvidia-research-dev...

As we're now in an AI race, even NVIDIA's specific technique has flaws which all the current tools can detect, there's never any guarantee of this continuing to be the case.

That said, in the case of Apple, they're historically followers not leaders despite the public image they like to present about innovation, and I'd expect this method to be flawed from day one even if we weren't reading a corporate blog post written in a self-congratulatory tone I find almost as off-putting as when AI write.

You don’t even need an AI deepfake to edit a video.

AI deepfake or edit video doesn’t pass liveliness checks without all the c2pa or reference image song and pony show.

Insurance companies can monitor the light reflections from the flash that they control or monitor the accelerometer and compare the accelerometer values with the video that they receive.

They could also just update their app to stop accepting photos from the album.

> That said, in the case of Apple, they're historically followers not leaders despite the public image they like to present about innovation

While its true Apple usually isn't the first in a product category--not the first mp3 player, not the first smartphone, not the first tablet) but once they get there, they're quite innovative.

When the iPhone 5s was released in 2013, it was the first smartphone with a 64-bit processor, which caught Qualcomm off guard. Even when Qualcomm released a 64-bit processor the following year, it kinda didn’t matter because Android was still 32-bit.

nobody actually needed that though

Twitter now flashes your screen different colors while watching the camera pointed at your face when you sign up, you know, to "make sure you're a real person"