You're missing one aspect: Nike relentlessly promoted wokism. It triggers 2 parts: Gives you less time to market to WASP; It makes your shops the first in line during mass unrests, which in turn floods the local market with cheap versions of your shoes.
Those big ads subtitled "Black culture" with a body-positive woman, on a 30mx30m, hung on the scaffolding of a magnificent Haussmann-period palace, it does have an effect on customer identification to your brand.
Talk about living in a bubble. Nike is an ultraglobal brand. The people who A. saw those ads and B. considered them negatively represent maybe 0.5% of global revenue. If even that. They sure weren't running "body-positive woman" ads in Tokyo and Zagreb.
It's time you get out there and meet some people from different backgrounds rather than something filtered down to like-minded people, and hopefully realize that your frame of reference is very limited.
Missing out on the ferociously MAGA market segment is surely a positive...