Talk about living in a bubble. Nike is an ultraglobal brand. The people who A. saw those ads and B. considered them negatively represent maybe 0.5% of global revenue. If even that. They sure weren't running "body-positive woman" ads in Tokyo and Zagreb.

It's time you get out there and meet some people from different backgrounds rather than something filtered down to like-minded people, and hopefully realize that your frame of reference is very limited.