If other subscription services are anything to go by, I expect that business subscriptions will be free of ads. Personal subs will initially be free of ads, but ads will slowly be added, starting with the cheapest subscription and working their way up.

There’s an OpenAI slide deck sitting in Goldman’s IPO preparation department right now with a pair of bullet points that read

>Q3 2027, introduce ‘ad-enhanced’ paid subscription tier

>Q2 2029, complete ad rollout to all paid subscribers

Enshittification

Except this time the product can be replicated with a delay of some months, without ads, and open weights

Is this real or a joke?

This is what happened with YouTube for instance

> This is what happened with YouTube for instance

How come I've never seen an ad on YouTube with my Premium subscription? AndroidTV without ad-blocker.

They're still in the stage of trying to get uptake on the sub. Ads come later. When they've got sufficient uptake, they'll start to add different sub levels.

If you think about it, it's actually pretty odd that professional businesses are reliant on ad-supported services (i.e. Google) for their employees to get work done.

Like it would be weird if you were a professional music reviewer and your employer expected you to use an ad-supported Spotify subscription.