There’s an OpenAI slide deck sitting in Goldman’s IPO preparation department right now with a pair of bullet points that read

>Q3 2027, introduce ‘ad-enhanced’ paid subscription tier

>Q2 2029, complete ad rollout to all paid subscribers

Enshittification

Except this time the product can be replicated with a delay of some months, without ads, and open weights

Is this real or a joke?

This is what happened with YouTube for instance

> This is what happened with YouTube for instance

How come I've never seen an ad on YouTube with my Premium subscription? AndroidTV without ad-blocker.

They're still in the stage of trying to get uptake on the sub. Ads come later. When they've got sufficient uptake, they'll start to add different sub levels.