>Yes, it's odd that Apple doesn't train all its store staff on this laudable feature, but it's baffling that it doesn't shout about how good Assistive Access is for making a kid's dumb phone.

My guess is that its a bad look for PR to essentially say that a feature designed for disability assistance = children.

Do you use curb cuts? Closed captions? Difficulty sliders in games? An electric toothbrush? Audible crosswalk signals?

All of those have significant roots in accessibility for people with disabilities. I guarantee you that the people who invented them would be thrilled to see them have widespread adoption for all populations.

If something finds use in addition to its use for disability amelioration, it becomes more widespread and normalized. When it's wider spread and normalized, it becomes easier for people with disabilities to know it's available and to use it without stigma.

So no, you've got it entirely backwards I'm afraid. We do not think about assistive technology as something for people with disabilities. We think about it as something that helps people, and if it helps more people, even better.

Perhaps on HN. The general public.... I'm guessing you don't interact with average and below people very often if you believe that.

Corporations are not known for "normalizing" something at risk of billions of dollars of profit. That is never going to change. Sure once something starts to get acceptance they have no problem shouting from the rooftop about how they were first but they never sound the trumpet.

If you are not aware the CEO of Apple (Tim Cook). Lived most of his life as a closeted LGBQ due to discrimination. Even though he is CEO of one of the richest companies in the world Apple has not become a leading champing of LGBQIA+ rights. Because they are afraid it would not be profitable. That's how companies operate.