Perhaps on HN. The general public.... I'm guessing you don't interact with average and below people very often if you believe that.

Corporations are not known for "normalizing" something at risk of billions of dollars of profit. That is never going to change. Sure once something starts to get acceptance they have no problem shouting from the rooftop about how they were first but they never sound the trumpet.

If you are not aware the CEO of Apple (Tim Cook). Lived most of his life as a closeted LGBQ due to discrimination. Even though he is CEO of one of the richest companies in the world Apple has not become a leading champing of LGBQIA+ rights. Because they are afraid it would not be profitable. That's how companies operate.