> The Strawberry Example
Is this really the best example the author could come up with? If you want fresh strawberries, you can just go to a supermarket and buy them. In many places you can get a few pounds per for less than the money you earn in one hour. It's pretty much a heaven compared to pre-industrial days.
But I guess the analogy of fracking is pretty spot on, just in a way the author didn't realize -- the cons are often exaggerated.
> If you want fresh strawberries, you can just go to a supermarket and buy them
Whut? It's a perfectly relatable example. Commercial fruit genetics are selected for shipping and shelf life. Nutrients and taste come way down the list of priorities. I've noticed the strawberries in my supermarket have a more consistent quality every year. Consistently awful. It seems like one company have taken over the market and the berries are hard and bland. But they look nice. As each layer of the chain consolidates it forces adjacent layers to consolidate and you end up with sameness. The small strawberry companies probably went bust because the big supermarkets pushed hard. Now I have to buy my strawberries from a roadside farmer and they're great.
In the Netherlands strawberries in the supermarket have generally good quality, and a season too, though you can buy them year-round. But there's only one type of strawberry, the red sweet ones.
A recent dopamine fracking example in the supermarket is beer culture. Couple years ago in NL small breweries were popping up everywhere and making delicious specialty varieties, or reviving long lost beers from old recipes. Also small shops emerged, collecting special beers from around the world. This did not go unnoticed at the supermarket, and the number of brands they offered exploded. Rows upon rows of the most fancy designer cans to attract your attention, highly priced but convenient. It killed off a large part of this trend. "Hey, I can just buy this in the supermarket".
First of all it's not what the article says. It doesn't mention heirloom harvest at all.
Second, after trying heirloom tomatoes myself, I stopped buying the claim that commercial cultivars are that bad.
Right but that’s not what the article argues. The article argues that strawberries have been destroyed and now you only get the synthetic flavor and no grandma nostalgia.
If the corporate berries are really so bad, the invisible hand will push the company in the direction of society's aggregate wallet vote. Sounds like most people are fine with them. Outside of truly autocratic systems, sounds like these berries are WAI.
Other possibilities:
* The people are not fine with bad strawberries but have no other choices available
* The people are not fine with bad strawberries but can't afford better choices
* The people are not fine with bad strawberries but they don't know good strawberries
* The people are not fine with bad strawberries but they're cheap enough to ship and sell that there's no economic case for good strawberries, so no one close enough to buy from will sell good strawberries to them
"The market seems fine with it" is kind of a lazy thought terminating cliche answer. What if the invisible hand of the market is pushing strawberry producers towards the outcome "society no longer values this enough to buy it" in which case the aggregate wallet vote will be zero?
This applies to countless things, but tomatoes are a prime example because they deteriorate so quickly once picked relative to other fruits I guess. So they have completely bred the flavor out of them in a quest to achieve something that looks good on a supermarket shelf.
This is a phenomenal example I hadn't even considered, because I have been affected by this kind of "invisible hand of the market" negative quality spiral.
The older generation here remember good tomatoes, so they continue to buy bad tomatoes but will complain every time they eat them about the quality. I get told a lot about heirloom varieties and how good they are in comparison.
I grew up with modern tomatoes. I've never tried an heirloom so I can't compare, but I don't recall ever eating a good tomato, so I just don't buy them. The market has moved itself into a position that shrinks its own demographic.
I see people constantly make this argument, and honestly I think it’s BS. I grew up eating tomatoes from my grandparents garden, and I’ve lived and traveled all over the world. I’ve grown tomatoes, bought them from roadside farmer stands, bought them at grocery stores, and had them in everything from hole in the wall restaurants in developing countries to Michelin three star restaurants on multiple different continents.
Today’s grocery tomatoes are fine. And my grocery stores generally have 5-10 varieties too.
Yes, you can get better ones, but not to where it’s some religious experience that will forever ruin grocery store tomatoes.
On top of that, most people really don’t care that much, not because they don’t know any better, but because the cost and convenience factor trumps the slight subjective increase in quality. I doubt most people could even tell the difference between two tomatoes of the same type and ripeness if one came from the grocery store and the other from a backyard garden.
My issue with the strawberry example is different than yours - the items the author listed that we miss out on ("The texture, the juiciness, the complexity of the flavor, the imperfections, the joy of finding a particularly good one, the cosmic horror of eating a wormy one, the nostalgia of having your grandma's strawberry jam with dozens of individually unique strawberries in it.") amount to little of objective value. I would argue the greatest value that eating a real strawberry as opposed to a fake strawberry product provided was this very article. Where else has "memory of texture and flavor combinations" been brought to bear? I can agree that there is virtue in having tasty and interesting things to eat, but I don't see how missing out on a specific combination is all that terrible.
I don't think the point of the strawberry example is that industrialization failed to make strawberries cheaper or more available. It obviously did the opposite in many places. The point is more about what gets selected for when the whole system optimizes for scale, consistency, shelf life, lowest acceptable cost
Supermarket strawberries are often bad with not a lot of taste, and little variety, which is a result of their commodification.
I’ve had home grown strawberries and they are certainly sweeter, but they are smaller. And I can’t say being sweeter is actually better.
If I was cutting up strawberries to put in a yogurt, I think I’d actually rather commercially produced large but less sweet strawberries.
Slightly strawberry flavored fiber sponges.
I can tell you haven’t eaten a home grown strawberry before, because they’re not comparable.
They also grow extremely well in many climates across the northern US and are good at self-perpetuation. They're a fantastic balcony plant since their crawlers will hang down and offer fruit to a downstairs neighbor.
Woodland strawberries grow even better somehow. We used to have them planted at the garden, then a few years ago we removed them and planted something else and this year I was surprised to find that they somehow survived and moved a few meters away from where they originally were.
They also taste better in my opinion.
What if you are not from the northern US?
They grow fine in pretty much all of Europe, and most of South America - you may need to find a mountain to grow them on if very close to the equator. I imagine most of the rest of the world fair similarly.
Yeah it’s a weird example. Perfectly possible real strawberries with all their complexity extract more dopamine!
I was hoping for some examples of dopamine fracking of online communities as they said but was also disappointed.
I have a friend who works in the flavor and fragrance industry and one of the things strawberry fragrance is used for is… (drum roll) actual strawberries.
Yep, a light spritz of strawberry scent on actual fucking strawberries apparently makes them more appealing.
> If you want fresh strawberries, you can just go to a supermarket and buy them.
And they all taste watery, i.e. almost no taste at all, all this as a result of the industrialisation of strawberry farming. Which means that it was a good enough example for me.