I remember discussions at the time where people predicted that this would certainly happen. If people “keep falling” for it, it’s not the same people. And Microsoft certainly wasn’t (and isn’t) a company you’d trust for such statements.

Yet some people did trust them for it.

But you’re right that it probably wasn’t the same people that got burned by 90s Microsoft.

Satya got his own line of "maybe Microsoft's not evil anymore" press cycles out of it.

This Disney brain of the Americans is what the problem is. It's not good guys and evil guys. It's money. Money and power have mechanisms. Pinky promises, benevolence etc. don't mean anything in capitalist business. It doesn't mean it has to be all thrown out the window. It can provide a service for a price, you can take it. Without being invested emotionally, without brand loyalty. That's dummy stuff. Businesses are not charities, and even charities are often quite businesslike. Unlearn naivety, read literature, human culture has known about the effects and incentives around money and power, petty and grand, for a long time.

One of the mechanisms of both money and power is to inhibit and derail the production of people who question and contest.