This Disney brain of the Americans is what the problem is. It's not good guys and evil guys. It's money. Money and power have mechanisms. Pinky promises, benevolence etc. don't mean anything in capitalist business. It doesn't mean it has to be all thrown out the window. It can provide a service for a price, you can take it. Without being invested emotionally, without brand loyalty. That's dummy stuff. Businesses are not charities, and even charities are often quite businesslike. Unlearn naivety, read literature, human culture has known about the effects and incentives around money and power, petty and grand, for a long time.