I'd also add that from the perspective of an employee in the industry, Tim Cook has had a remarkably steady hand throughout multiple business cycles in the industry that have made Apple a much better place to work than many of the other very large tech companies: no massive over-hiring after covid, no massive layoffs to correct for that, average tenure at the company BLOWS other companies out of the water, a reputation for a strong engineering culture
I say this as someone who hasn't worked there, but has a large number of friends and peers who currently do or have in recent years.
Agree. With the cash balance that Apple has, CEO's usually get tempted to make moves that let them flex, but he was very disciplined in that sense.
For example, Tim had the discipline to get out of the EV projects. Which was likely wise given the challenges the sector has faced in profitability, and Apple's long term outside option to accrue vehicular services revenue through CarPlay. Yet someone in his position could have burned $200B pretty easily to try and build a business there.
yep, I worked there for 20+ years, only retired due to health. I was about middle of the park in my group’s tenure there…
> a reputation for a strong engineering culture
We’re talking about the company that shipped the storage bug?