Agree. With the cash balance that Apple has, CEO's usually get tempted to make moves that let them flex, but he was very disciplined in that sense.
Agree. With the cash balance that Apple has, CEO's usually get tempted to make moves that let them flex, but he was very disciplined in that sense.
For example, Tim had the discipline to get out of the EV projects. Which was likely wise given the challenges the sector has faced in profitability, and Apple's long term outside option to accrue vehicular services revenue through CarPlay. Yet someone in his position could have burned $200B pretty easily to try and build a business there.