> I’m not sure why SpaceX is doing this

One word: marketing.

A few more words: they’re struggling to find a niche where their ungodly expensive product makes more sense than the readily available alternatives. In this case, fair play it’s objectively better.

>A few more words: they’re struggling to find a niche where their ungodly expensive product makes more sense than the readily available alternatives

pretty obvious you never worked for an ISP and forgot about all the `middle of nowhere` customers who have no high speed internet.

even for me, in houston texas, we cant get fiber to the home and were stuck with AT&T DSL which was like $60 per month and ungodly slow. Also my GF and I both work from home and she does massive file uploads.

had xfinity not been available starlink would be an easy choice. ive tried 5g hotspots and they are not super reliable.

In all fairness, it was a qualified statement: "readily available alternatives". That immediately disqualifies customers stuck in the boonies, or a few hundred feet away from service coverage.

Just noting that the phrasing "readily available alternatives" by itself is slightly ambiguous: it could be read as subsetting ("the alternatives that are readily available") or just attributive ("the alternatives, which are readily available").

He has readily available alternatives, but they suck.

There are other, far worse forms of satellite Internet, so everybody has a readily available alternative. That makes it not a qualifying statement at all.

To be fair: this is an america regulatory capture problem.

Regulatory capture is only a secondary reason why many parts of the USA still lack cheap, reliable broadband Internet access. It turns out that running fiber everywhere is expensive, and in some areas the potential customer base doesn't justify the cost.

It doesn't justify the cost when they can just rip you off, charging the same amount for a fraction of the bandwidth.. unless and until there's competition.

Funny how quickly my internet options went from expensive cable internet, to 1 gig symmetric fiber for $90, to 10 gig symmetric fiber for $50. And now, magically, Xfinity has 1Gbps+ service for $50 as well.

I most certainly don’t have 1 Gps+ service for $50 though in practice my circa 50-100 Mps service for about twice that works fine does for me from Xfinity. I care a lot more about reliability.

> It doesn't justify the cost when they can just rip you off, charging the same amount for a fraction of the bandwidth...

You can start a company right now and lay fiber in these places and start your own telecom.

You probably don't have the money for that but, if you put together a solid business plan, a bank would give you a loan.

You may not have the experience or expertise to do that, but there are plenty of people who do.

Why hasn't that happened yet? It turns out that laying down miles of fiber for a handful of customers isn't profitable.

Google dod it in a few places that were low hanging fruit. Places that had telephone poles where they could get relatively easy access to them.

There are certainly places where access to those poles is more difficult than it should be but most places are hampered by either being too remote to justify the cost of burying lines to a few customers (rural areas) or the digging is too expensive to many customers (suburban areas) because they'd be digging up streets.

Yeah, a primary reason would include "spineless legislators who allowed carriers to say "We'd need tens of billions of subsidies to even consider doing this", and then when given that money to do so, just... largely didn't. And kept cruising without consequence (and with the money).

It's not that expensive. The Starlink Mini is around $200, and service is $50/mo for 100gb.

I've been somewhat skeptical of the addressable market (doesn't fiber + cell tower network offer good enough coverage?) but I know so many people who have put it on their RV, their boat, or are using it rurally that I've started changing my mind. And the service really is better than cell phone networks, which are far too patchy to provide reliable service at decent speed.

And you can put it on standby mode for $5/mo, so you're not even really locked into $50/mo if you're occasionally doing travel where you want to stay connected.

And in places like Africa, they've had to tightly rate limit new customers because demand is so high.

Yeah, as an RVer, I can tell you that you would probably be surprised by how much of the country does not have readily available cell service. And even if it does, they might not have it on your network.

I was paying more to have SIM cards for all of the big three, and getting much less out of it

Australia we just turned 3G off now there are large black spots everywhere for hours.

Some trades now use them in there cars, they can use it for mobile service/internet nearly anywhere

RV is a great use case but a tiny market. For fixed broadband the others are cheaper most everywhere in the U.S. that people actually live.

> their ungodly expensive product

Do you have any idea how much other satellite operators charge per megabyte or Mbit/s?

Their competitors isn’t other satellite in most cases. It’s fiber, 5G and so on.

It's cheaper then fibre here in Australia. Especially rural.

Starlink's main goal isn't consumer internet, it's being the backbone for Golden Dome https://en.wikipedia.org/wiki/Golden_Dome_(missile_defense_s...

Of course that's terrifying...

[deleted]

Starlink isn't expensive by those standards either.

In the (relatively) rural area that I live in, the only ISP options available were something like $75/mo for 10mbsp speeds. Starlink was an incredible blessing when it became available. Legitimately feels like magic in comparison to the existing options we had.

They have several niches where the alternatives are more expensive and worse. Half the RVers in any park have it now. RVing teaches you how much of the country is not covered by cell signal. Boats.

Another one I know first hand: food trucks. I do several events a year where cell signals get overwhelmed and cease to function, but I still have to process my credit cards. I’d say a solid 25% of food trucks are running these now.

$39/month for 100Mbps in the middle of nowhere is spectacularly cheap.

Starlink costs around the same as business mobile Internet.

Or see T-Mobile away