He met with moot ("he is sensitive, be gentile", search on jmail), and within a few days the /pol/ board got created, starting a culture war in the US, leading to Trump getting elected president. Absolutely nuts.
- moot was fundraising for his VC backed startup during the years the emails are in, and he was likely connected via mutuals in USV or other firms. These meetings were clearly around him trying to solicit investment in his canv.as project.
- /pol/ was /new/ being returned; the ethos of the board had already existed for a long time and the decision to undo the deletion of /new/ was entirely unsurprising for denizens at the time, and was consistent with a concerted push moot was making for more transparency in the enforcement of rules on the site and fairness towards users who followed the rules. /pol/ didn't start a culture war at this time any more than /new/ had previously - it just existed as a relatively content-unmoderated platform for people to discuss earnestly what would get them banned elsewhere.
Besides /new/ there was also /n/ (not at that time about transportation.) Moot's war with people being racist on 4chan had many back and forths before /pol/ was created.
Given the "nature" of 4chan (only a few hundred posts and a few thousand comments at a time, the vast majority of it shitposts and spam), it just can't do that. The imageboard format and limits basically prevent any scaling and mainstream success. If you follow any of the general threads in pol or sp for a while, you'll spot the same few people all the time, it's a tiny community of active users.
I think the logic is Pol didn't need to reach the masses, the masses only consume content they don't create it. You only need to radicalize the few people who then go on to be the 1% of people commenting and posting.
There's an old joke that 9gag* only reposts stuff from Reddit and Reddit only reposts stuff from 4chan and 4chan is the origin of all meme culture. This joke was widespread enough to reach myself and my friend group back in the day, even though none of used 4chan or Reddit.
If you radicalise the 0.01% of people who are prolific meme creators, you radicalise the masses.
I always wondered how much of a cultural etc influence 4Chan actually had (has?) - so much of the mindset and vernacular that was popular there 10+ years ago is now completely mainstream.
Ah, a rare opportunity to share a blog post that had a big effect on my political outlook back in 2016, Meme Magic Is Real, You Guys
Who can say what effect it had on the world, but a presidential candidate reposting himself personified as Pepe the frog was still weird back then, and at least a nod to the trolls doing so much work on his behalf
Summary: Trump used memes not in the sense of pepes but in the original (Dawkins') sense of "earworm" soundbites, along with a torrent of scandals, each making the previous seem like old news, to exploit a public tired of the "status quo" into voting for a zany wildcard pushing for reactionary policy
Internet trolls want attention. When the internet gives trolls attention and said that the trolls are culturally and politically important and dangerous it is exactly what was desired.
That many serious commentators didn't see this was itself very funny as anything with lots of attention on the internet does become influential! It is funny to a troll to see people pay serious attention to them "I am just a clown and they think I'm serious!". But don't think that they were actual comedians, lol, they are as serious as HN users.
In the dawkins sense of the word: the "meme" wants to spread and grow and the mechanism for it's virality was the immune response to it.
On another angle, the responses also gave the target an identity. Groups get defined as groups from outside more than from within. And it's always a wrong characterisation which also helps define the in group in relation. "You guys are all toxic Linux dude bros" inside: "but some of us love macs and windows, and some of us are girls, they sure dont understand our ways"
You’re acting as if https://doge.gov does not exist. Ask yourself under which presidency, administration and kind of politics such is allowed to even exist with a straight face.
I hardly think an internet image of a cartoon frog heavily influenced American elections, despite a surface-level co-option by various Republican politicians.
I'm just saying, it's a symptom. The crazy found critical mass, broke containment. From there it was laundered in millions of Facebook groups and here we are.
Just to substantiate this a bit: I remember a gleeful consensus in certain circles being that /pol/ and /r/the_donald had "memed Trump into the White House". It's much more complicated than that, but there's certainly an element of truth there.
Then Reddit and almost all of social media went on to purge trump and pro trump content. The Donald was banned. Trump deplatformed across social media.
That's true, but not really relevant to this discussion. You can't really deplatform a president; yes he was no longer on Twitter, but roughly 8 billion people listen any time he speaks.
2015 - 2016 reddit was exploited to hell by the_donald and other associated reddits. Things like coordinated up voting of a pinned post to get it to shoot up the front page, private chats to manipulate voting in a page.
There would be times when you would go to the r/all and half the page would be posts from them.
Not to mention a lot of the organized harassment a lot of the mods/power users of that sub caused in the years after. It was a mess.
Hey quick question, around January 2021, what would happened that caused Trump to be deplatformed? Anything stick out in your mind?
That subreddit was banned far too late. They had been urging for violence and hatred for quite some time. But action was taken only after the clowns inside of it were declaring they'd murder police officers executing a warrant (regarding legislators staying home to block quorum or whatever it was).
Of course in 2026 it is apparently fine to break into homes without a warrant and execute protesters. The same people are able to "believe" two literally opposite concepts.
The reason I don’t agree is that moot banned any Gamergate discussion and those people then went to 8chan, a site which moot had no control over.
And it was Gamergate that put some fuel on the fire which (IMHO) increased support for Trump. The 8chan site grew a great deal from it, then continued from that first initial “win”.
From moot's perspective, it can be as simple as being convinced by some rich guy you've never heard of to bring back the politics board. He doesn't need to have an intent to start a fascist coup, that's Epstein's job. GamerGate is just the point at which moot realized he'd fucked up and destroyed 4chan imageboard culture by letting /pol/ fester.
Thanks, trying to figure out the timeline relative to the board's creation given how close they are. The first email I can find related to a meeting is this one from Boris Nikolic on Oct 20th, with /pol/ on the 23rd.
He met with moot ("he is sensitive, be gentile", search on jmail), and within a few days the /pol/ board got created, starting a culture war in the US, leading to Trump getting elected president. Absolutely nuts.
Few thoughts: in context it's not nuts at all:
- moot was fundraising for his VC backed startup during the years the emails are in, and he was likely connected via mutuals in USV or other firms. These meetings were clearly around him trying to solicit investment in his canv.as project.
- /pol/ was /new/ being returned; the ethos of the board had already existed for a long time and the decision to undo the deletion of /new/ was entirely unsurprising for denizens at the time, and was consistent with a concerted push moot was making for more transparency in the enforcement of rules on the site and fairness towards users who followed the rules. /pol/ didn't start a culture war at this time any more than /new/ had previously - it just existed as a relatively content-unmoderated platform for people to discuss earnestly what would get them banned elsewhere.
Besides /new/ there was also /n/ (not at that time about transportation.) Moot's war with people being racist on 4chan had many back and forths before /pol/ was created.
Given the "nature" of 4chan (only a few hundred posts and a few thousand comments at a time, the vast majority of it shitposts and spam), it just can't do that. The imageboard format and limits basically prevent any scaling and mainstream success. If you follow any of the general threads in pol or sp for a while, you'll spot the same few people all the time, it's a tiny community of active users.
I think the logic is Pol didn't need to reach the masses, the masses only consume content they don't create it. You only need to radicalize the few people who then go on to be the 1% of people commenting and posting.
There's an old joke that 9gag* only reposts stuff from Reddit and Reddit only reposts stuff from 4chan and 4chan is the origin of all meme culture. This joke was widespread enough to reach myself and my friend group back in the day, even though none of used 4chan or Reddit.
If you radicalise the 0.01% of people who are prolific meme creators, you radicalise the masses.
* I did say old...
And Facebook repeats stuff from 9gag
I always wondered how much of a cultural etc influence 4Chan actually had (has?) - so much of the mindset and vernacular that was popular there 10+ years ago is now completely mainstream.
Ah, a rare opportunity to share a blog post that had a big effect on my political outlook back in 2016, Meme Magic Is Real, You Guys
Who can say what effect it had on the world, but a presidential candidate reposting himself personified as Pepe the frog was still weird back then, and at least a nod to the trolls doing so much work on his behalf
https://medium.com/tryangle-magazine/meme-magic-is-real-you-... (dismissable login wall)
Counterpoint: https://youtube.com/watch?v=r8Y-P0v2Hh0
Summary: Trump used memes not in the sense of pepes but in the original (Dawkins') sense of "earworm" soundbites, along with a torrent of scandals, each making the previous seem like old news, to exploit a public tired of the "status quo" into voting for a zany wildcard pushing for reactionary policy
I remember in high school finding the whole nazi thing funny. They were literal losers in ww2. It was like drawing a communist hammer and sickle.
Looking back on it, I wonder if this was priming.
I didn't fall for it. They are still losers, but the encyclopedia dramatica with swastikas looks way way way less funny in 2026 than it did in 2008.
Internet trolls want attention. When the internet gives trolls attention and said that the trolls are culturally and politically important and dangerous it is exactly what was desired.
That many serious commentators didn't see this was itself very funny as anything with lots of attention on the internet does become influential! It is funny to a troll to see people pay serious attention to them "I am just a clown and they think I'm serious!". But don't think that they were actual comedians, lol, they are as serious as HN users.
In the dawkins sense of the word: the "meme" wants to spread and grow and the mechanism for it's virality was the immune response to it.
On another angle, the responses also gave the target an identity. Groups get defined as groups from outside more than from within. And it's always a wrong characterisation which also helps define the in group in relation. "You guys are all toxic Linux dude bros" inside: "but some of us love macs and windows, and some of us are girls, they sure dont understand our ways"
/pol/ in no way started the American culture war. It was brewing for a while.
pol was made to contain all posting on the American culture war so it could be banned from the other (more active) boards
You’re acting as if https://doge.gov does not exist. Ask yourself under which presidency, administration and kind of politics such is allowed to even exist with a straight face.
It would've existed regardless of internet memes, just under a different and similarly obnoxious name.
You actually think if we replayed society and magically shut off internet memes it would have played out the exact same but under a different name?
More or less, but it depends on what is classed as an internet meme.
Well, broke the levee if you will. Otherwise, explain Pepe.
I hardly think an internet image of a cartoon frog heavily influenced American elections, despite a surface-level co-option by various Republican politicians.
I agree completely.
I'm just saying, it's a symptom. The crazy found critical mass, broke containment. From there it was laundered in millions of Facebook groups and here we are.
In no way?
Just to substantiate this a bit: I remember a gleeful consensus in certain circles being that /pol/ and /r/the_donald had "memed Trump into the White House". It's much more complicated than that, but there's certainly an element of truth there.
https://www.wired.com/story/dale-beran-it-came-from-somethin...
This is a good book about it.
Then Reddit and almost all of social media went on to purge trump and pro trump content. The Donald was banned. Trump deplatformed across social media.
That's true, but not really relevant to this discussion. You can't really deplatform a president; yes he was no longer on Twitter, but roughly 8 billion people listen any time he speaks.
[dead]
2015 - 2016 reddit was exploited to hell by the_donald and other associated reddits. Things like coordinated up voting of a pinned post to get it to shoot up the front page, private chats to manipulate voting in a page.
There would be times when you would go to the r/all and half the page would be posts from them.
Not to mention a lot of the organized harassment a lot of the mods/power users of that sub caused in the years after. It was a mess.
Hey quick question, around January 2021, what would happened that caused Trump to be deplatformed? Anything stick out in your mind?
As I see it, Trump was a symptom of something older.. no matter what effort were made to slow / avoid the issues, the mania was still growing.
That subreddit was banned far too late. They had been urging for violence and hatred for quite some time. But action was taken only after the clowns inside of it were declaring they'd murder police officers executing a warrant (regarding legislators staying home to block quorum or whatever it was).
Of course in 2026 it is apparently fine to break into homes without a warrant and execute protesters. The same people are able to "believe" two literally opposite concepts.
I don’t agree with this analysis.
The reason I don’t agree is that moot banned any Gamergate discussion and those people then went to 8chan, a site which moot had no control over.
And it was Gamergate that put some fuel on the fire which (IMHO) increased support for Trump. The 8chan site grew a great deal from it, then continued from that first initial “win”.
From moot's perspective, it can be as simple as being convinced by some rich guy you've never heard of to bring back the politics board. He doesn't need to have an intent to start a fascist coup, that's Epstein's job. GamerGate is just the point at which moot realized he'd fucked up and destroyed 4chan imageboard culture by letting /pol/ fester.
Which meeting are you seeing? That search doesn't seem to work for me, I'm only seeing the one Jan 2012.
It doesn't show up in JMail for some reason, but it's this email: https://www.justice.gov/epstein/files/DataSet%2010/EFTA01852...
Thanks, trying to figure out the timeline relative to the board's creation given how close they are. The first email I can find related to a meeting is this one from Boris Nikolic on Oct 20th, with /pol/ on the 23rd.
https://www.justice.gov/epstein/files/DataSet%2010/EFTA01992...
be gentile
We're just not going to talk about that one I suppose?
'Sensitive' in this context can mean antisemitic. At least that's how I've heard this joke used.
Must be russian or qatari humour <|:o)
What is the theory here ? that Epstein suggested the idea of breeding extreme counter culture on 4chan ?
That is a crazy amount of emails from/about moot...
Created /pol/ for epstein himself https://bsky.app/profile/kaiserbeamz.bsky.social/post/3mdou7...