I always wondered how much of a cultural etc influence 4Chan actually had (has?) - so much of the mindset and vernacular that was popular there 10+ years ago is now completely mainstream.
I always wondered how much of a cultural etc influence 4Chan actually had (has?) - so much of the mindset and vernacular that was popular there 10+ years ago is now completely mainstream.
Ah, a rare opportunity to share a blog post that had a big effect on my political outlook back in 2016, Meme Magic Is Real, You Guys
Who can say what effect it had on the world, but a presidential candidate reposting himself personified as Pepe the frog was still weird back then, and at least a nod to the trolls doing so much work on his behalf
https://medium.com/tryangle-magazine/meme-magic-is-real-you-... (dismissable login wall)
Counterpoint: https://youtube.com/watch?v=r8Y-P0v2Hh0
Summary: Trump used memes not in the sense of pepes but in the original (Dawkins') sense of "earworm" soundbites, along with a torrent of scandals, each making the previous seem like old news, to exploit a public tired of the "status quo" into voting for a zany wildcard pushing for reactionary policy
I remember in high school finding the whole nazi thing funny. They were literal losers in ww2. It was like drawing a communist hammer and sickle.
Looking back on it, I wonder if this was priming.
I didn't fall for it. They are still losers, but the encyclopedia dramatica with swastikas looks way way way less funny in 2026 than it did in 2008.
Internet trolls want attention. When the internet gives trolls attention and said that the trolls are culturally and politically important and dangerous it is exactly what was desired.
That many serious commentators didn't see this was itself very funny as anything with lots of attention on the internet does become influential! It is funny to a troll to see people pay serious attention to them "I am just a clown and they think I'm serious!". But don't think that they were actual comedians, lol, they are as serious as HN users.
In the dawkins sense of the word: the "meme" wants to spread and grow and the mechanism for it's virality was the immune response to it.
On another angle, the responses also gave the target an identity. Groups get defined as groups from outside more than from within. And it's always a wrong characterisation which also helps define the in group in relation. "You guys are all toxic Linux dude bros" inside: "but some of us love macs and windows, and some of us are girls, they sure dont understand our ways"