> legislation
Perhaps more generally phrased as governance
Yes, the answer is not some business plan by which some can dodge disaster in an untrustworthy market, the answer is to recognize that this planet is a spaceship i.e. materially closed, and we are massively soiling the nest, microplastic is in steak because it's literally everywhere on the surface of the earth, etc.
Therefore, good ecological governance is a requirement, as is the analysis, as a public service, of the resources and ecosystems, and the services they provide human beings and our dependents, i.e. a democratic and just policy, not a lucrative plan to privatize yet more of public health
If one is convinced the best vehicle for the above in the near term is a business, then it had better have a different approach than is typical of personal health tech startups
Empowering individuals isn't worthless by any means but pitting one against another with asymmetric information is worse than worthless
The fundamental constraint the article alludes to is the powerlessness of consumer choice. You can’t make a better choice because you don’t have any better option. When there is a better option, you lack the tools to verify that the option is truly better vs scamming you to pay more for something which either doesn’t matter or is simply a lie.
Prior to free trade, you could reasonably sue the manufacturers or distributors for egregious harms. You could also reasonably expect domestic regulatory authorities to intervene before these harms entered the market.*
In principal, this could be done in a free trade system with counterparties who implement and enforce similar rules. But then you need all parties to agree on any new rules and enforcement mechanisms. You only need one bad actor to nuke the arrangement by growing without these burdens.
* Assuming regulations and laws are equitably and incorruptibly enforced in the local government.
A second-order issue there is the pervasive phenomenon of people wanting things cheap which results in hidden costs. When it costs more to make things safer or to test that they are safe, bad actors can succeed by not doing that and finding ways to dodge responsibility, because people just gravitate towards low prices. Part of the "governance" challenge is forcing market participants to internalize their costs.
Somewhat ironically, a countervailing strategy has emerged of charging more for something based on the claim that it's "natural", "organic", "handcrafted", etc. This strategy can also be seen in various types of "detectors" and at-home tests for things, and perhaps even things like the ConsumerLabs mentioned in another comment.
This muddies the waters even more, since even people who are willing to pay more for something that's better can't figure out how to avoid paying more for something that's just equally bad. These problems exist not just in the realm of food and health but in all product categories.