Why do so many people quote the 30% number?
Only apps with more than $1,000,000 annual revenue are paying 30%. Most apps are smaller than that and are hit with a 15% fee.
Why do so many people quote the 30% number?
Only apps with more than $1,000,000 annual revenue are paying 30%. Most apps are smaller than that and are hit with a 15% fee.
I think you should aggregate by app installs, not distinct apps. The apps to make most impact, are most-installed apps. What if my app blows up to a tune of 1.2 mil? I'll be paying 400k Apple tax just because that's why?
Good point.
The percentage rate should go down the more you sell. That’s usually how scale works.
Because the 30% is "opt-in" not automatic, the $1m threshold applies to all your apps and associated accounts apps combined, and $1m is just not a big target anymore considering 8400 people on $10/month subscriptions will get you over that line.
And of course, when they announced this big discount it was reported to apply to about 5% of actual IAP spending, which would make the average commission fee being paid around 29%.
tldr; it's a weaselly discount.
> $1m is just not a big target anymore
Yes it is. The percentage of developers in the App Store who make more than $1 million per year is tiny.
According to this analysis[1], it's a single digit percentage. Hardly anybody pays 30%.
[1]:https://sensortower.com/blog/app-store-revenue-share-analysi...
That's a 2020 report,by 2023 Apple was saying the $1m+ developers had grown to 10% of developers and many small developers were now earning $1m+. Correlating of course with the subscription-ification of everything.
https://www.apple.com/newsroom/2023/05/small-developers-on-t...