> $1m is just not a big target anymore
Yes it is. The percentage of developers in the App Store who make more than $1 million per year is tiny.
According to this analysis[1], it's a single digit percentage. Hardly anybody pays 30%.
[1]:https://sensortower.com/blog/app-store-revenue-share-analysi...
That's a 2020 report,by 2023 Apple was saying the $1m+ developers had grown to 10% of developers and many small developers were now earning $1m+. Correlating of course with the subscription-ification of everything.
https://www.apple.com/newsroom/2023/05/small-developers-on-t...