I'm more baffled by how you're baffled. The incentive chain is very simple: employee needs to have metrics demonstrating lots of users, so they can get promoted, so they make it hard to opt out. Boom, lots of users in the metrics, promoted
Chances are you'd do the same thing
> Chances are you'd do the same thing
I would never be a slave to metrics like this, certainly never on my own dime. A long term refrain of mine is that businesses tend to over-optimise what they can measure and under-optimise what they cant. This is just orgs outsourcing their thinking into a black box so they don't have to consider the ethical ramifications of chasing "number goes up" like a government A/B testing themsleves into "kill all the poor" as a strategy to cut welfare.
Good for you then. Everyone says that, but talk is cheap. I hope you're one of the very few who would actually follow through.