> Chances are you'd do the same thing

I would never be a slave to metrics like this, certainly never on my own dime. A long term refrain of mine is that businesses tend to over-optimise what they can measure and under-optimise what they cant. This is just orgs outsourcing their thinking into a black box so they don't have to consider the ethical ramifications of chasing "number goes up" like a government A/B testing themsleves into "kill all the poor" as a strategy to cut welfare.