Reality-Distortion-Visionary type CEO's can push-back against the holy "Fiduciary Duty to Shareholders" commandment that is used to justify all crap, but the Operating-Profit-Efficiency type CEO's like Tim Cook cannot - nor do they wish do.
Shareholders didn't know this level of profit was possible and were scared of going back to the ousted Jobs era. It helped that Jobs delivered good growth and profits, though nothing on the scale Cook has with the destruction of Apple's design capital. Some of what Cook has done wouldn't have been possible in the Jobs era due to market and technology differences but in general, Cook has been all about smoothing costs out of processes, with little regard for the things Jobs considered essential.
Apple didn't have shareholders and profit before?
Reality-Distortion-Visionary type CEO's can push-back against the holy "Fiduciary Duty to Shareholders" commandment that is used to justify all crap, but the Operating-Profit-Efficiency type CEO's like Tim Cook cannot - nor do they wish do.
But Apple's margin has basically been flat for the past decade, and rose to that level under Jobs?
https://media.ycharts.com/charts/441687ba735392d10a1a8058120...
https://www.forbes.com/sites/stevedenning/2014/03/07/why-tim...
Shareholders didn't know this level of profit was possible and were scared of going back to the ousted Jobs era. It helped that Jobs delivered good growth and profits, though nothing on the scale Cook has with the destruction of Apple's design capital. Some of what Cook has done wouldn't have been possible in the Jobs era due to market and technology differences but in general, Cook has been all about smoothing costs out of processes, with little regard for the things Jobs considered essential.