Reality-Distortion-Visionary type CEO's can push-back against the holy "Fiduciary Duty to Shareholders" commandment that is used to justify all crap, but the Operating-Profit-Efficiency type CEO's like Tim Cook cannot - nor do they wish do.

But Apple's margin has basically been flat for the past decade, and rose to that level under Jobs?

https://media.ycharts.com/charts/441687ba735392d10a1a8058120...