> there's no more addictive algorithm than the TikTok one.
I really have to disagree at this point. Meta has all the money in the world to throw at this, and inference isn't rocket surgery. I think Meta's algorithm caught up a couple years ago, if anything it's even more addictive. Tiktok is simply riding on first mover status, plus it's a Coke/Pepsi thing, a large segment finds Meta properties distasteful for all the obvious reasons.
I agree (not OP). The difference in addictiveness between the three big boys (Facebook/Instagram, YouTube, TikTok) grows smaller with every passing year as their back-catalog of content grows.
Pretty much everyone I know consumes TikTok style content these days. I personally have blocked myself from this stuff via deleting the Insta, YouTube and I even wrote a TamperMonkey script to block myself from getting trapped down the rabbit hole.
Self shout out: https://greasyfork.org/en/scripts/534969-begone-youtube-shor...
I think it's more the product design is far more distilled for popular (and addictive) short term content. From ad placement to UI to the format of solely being a frictionless video platform with mostly anonymous users.