I get your other examples, but a best-in-class TV seems like it'd be pretty good for Apple. It's an Apple TV device that's jammed into a television and doesn't come out, plus a premium price. Seems like it'd work out great. And everybody else buys the 'Apple TV 4K' standalone doohickey and plugs it into their regular TV.
Would would buy an Apple Cinema Display if you could buy a color-accurate TV?
Different markets. An Apple Cinema Display is a 32" screen, which is a big monitor but a small television.