I think Google is fairly honest regarding prices in Europe. You can't compare to Apple at all. Apple prices in Europe are daylight robbery.

European prices are tax included while US prices are given without state taxes. That would already be a 20% difference.

Where I live the Pixel 10 Pro is sold for 1099€. That's around 1281$ at current exchange rate. So, 1000$ in the USA, plus 20% taxes, you get a 81$ premium for currency risk.

Compare that to the iPhone 16 Pro: 1299€. That's a whooping 1432$ for a phone priced the same as a Pixel 10 Pro. Even accounting for taxes, Apple thinks you should pay an extra 232$ because, well Apple, why not gouge foreign customers on top of making a mockery of the law of their countries.

You see, that's why I said about some countries. In yours iPhone 16 and Pixel 10 have 230 EUR difference, but in Poland they literally the same or even worse for Pixel:

Apple iPhone 16 Pro Max Amazon.pl → 5 499 zł Mediaexpert.pl → 5 499 zł RTV Euro AGD → 5 499 zł MediaMarkt.pl → 5 699 zł Proshop.pl → 5 799 zł iDream.pl → 6 299 zł Maxelektro.pl → 5 755 zł Erli.pl → 4 395 zł tradeinn.com → 5 094 zł Allegro → 5 349 zł

Pixel 10 XL Mediaexpert.pl → 5 700 zł Proshop.pl → 5 699 zł Play.pl → 5 699 zł Morele.net → 5 872 zł Mediaexpert.pl → 5 700 zł Mediaexpert.pl → 5 700 zł Mediaexpert.pl → 5 700 zł

Imo this is mental. And it is not a fluke, exact same picture was two years ago, when I've been looking for a phone. Pixel 8 at that point was extremely overpriced.

Pixel prices tend to drop like a rock after launch. By Christmas they'll be a lot cheaper.

exactly, i'm using "google phones" since nexus s, and they always have some discounts few months after release. other thing is that they currently offer 5y of updates, so even one year later with heavy discounts the phones are still good. i've got my P8 Pro with 1/3 discount