You see, that's why I said about some countries. In yours iPhone 16 and Pixel 10 have 230 EUR difference, but in Poland they literally the same or even worse for Pixel:
Apple iPhone 16 Pro Max Amazon.pl → 5 499 zł Mediaexpert.pl → 5 499 zł RTV Euro AGD → 5 499 zł MediaMarkt.pl → 5 699 zł Proshop.pl → 5 799 zł iDream.pl → 6 299 zł Maxelektro.pl → 5 755 zł Erli.pl → 4 395 zł tradeinn.com → 5 094 zł Allegro → 5 349 zł
Pixel 10 XL Mediaexpert.pl → 5 700 zł Proshop.pl → 5 699 zł Play.pl → 5 699 zł Morele.net → 5 872 zł Mediaexpert.pl → 5 700 zł Mediaexpert.pl → 5 700 zł Mediaexpert.pl → 5 700 zł
Imo this is mental. And it is not a fluke, exact same picture was two years ago, when I've been looking for a phone. Pixel 8 at that point was extremely overpriced.
Pixel prices tend to drop like a rock after launch. By Christmas they'll be a lot cheaper.
exactly, i'm using "google phones" since nexus s, and they always have some discounts few months after release. other thing is that they currently offer 5y of updates, so even one year later with heavy discounts the phones are still good. i've got my P8 Pro with 1/3 discount