This isn't a failure of PowerPoint. I work for NASA and we still use it all the time, and I'll assure anyone that the communication errors are rife regardless of what medium we're working in. The issue is differences in the way that in-the-weeds engineers and managers interpret technical information, which is alluded to in the article but the author still focuses on the bullets and the PowerPoint, as if rewriting similar facts in a technical paper would change everything.
My own colleagues fall victim to this all the time (luckily I do not work in any capacity where someone's life is directly on the line as a result of my work.) Recently, a colleague won an award for helping managers make a decision about a mission parameter, but he was confused because they chose a parameter value he didn't like. His problem is that, like many engineers, he thought that providing the technical context he discovered that led him to his conclusion was as effective as presenting his conclusion. It never is; if you want to be heard by managers, and really understood even by your colleagues, you have to say things up front that come across as overly simple, controversial, and poorly-founded, and then you can reveal your analyses as people question you.
I've seen this over and over again, and I'm starting to think it's a personality trait. Engineers are gossiping among themselves, saying "X will never work". They get to the meeting with the managers and present "30 different analyses showing X is marginally less effective than Y and Z" instead of just throwing up a slide that says "X IS STUPID AND WE SHOULDN'T DO IT." Luckily for me, I'm not a very good engineer, so when I'm along for the ride I generally translate well into Managerese.
I love it when some company gets one of the engineers to do a demonstration, you know you got an actual engineer because it will be the worst sales pitch you ever received. They will tell you in excruciating detail all the problems with their product. Recognize and cherish these moments for what they are worth, despite the terrible presentation it is infinitely more valuable than yet another sales rat making untenable promises.
It is something to do with that being the engineers actual job, to find and understand the problems with the product. so when talking to a customer, that is what tends to come across, all the problematic stuff. The good stuff that works, not important to them.
As a former sales engineer - it's more about setting expectations correctly. If the customer knows the shortcomings (as well as the benefits) and signs anyway it's usually a good partnership. If the customer finds them out after the contract, then it's the opposite.
Hence the role of "sales engineer" - who the customer things is from engineering but is really part of the sales team.
Right. They “engineer” “making the sale happen”.
it's truly a horrible thing that hearing the facts as they are, is considered excruciating. i'm very lucky that the company i've been working for for 6 years takes care of me exactly because i'm detailed, i say what i think when i think it, and have built a cult following amongst our customer base for being able to get to the meat of problems and solve them, or get at least on the path to resolution.
I was just reading a great discussion about how "academics use qualifiers as to how confident they are in the information" and you can see similar trends in spaces like hacker news.
But using "uncertain" language seems unconvincing to people outside of these types of cultures.
Also of course the power dynamics.
Oh yeah, I've certainly seen this before. I'll assess my ability to complete a project under a time frame as "reasonably confident."
In my mind, I'm thinking "so long as a meteor doesn't cause an extinction event," but the manager graciously pushes the target date back a week.
PowerPoint actually fine
(Next slide please)Manager/SME Differences
(Next slide)Learning from disasters
(Next slide)Questions?
Some time ago, I made up a PowerPoint show on effective communication[0].
I’ve found that most folks have no intention of improving their communication effectiveness. Everyone is much happier, blaming the audience.
[0] https://news.ycombinator.com/item?id=44202502
Blaming the audience makes sense because after all, they're the ones not getting the message right and not asking the presenter to explain it better. But it remains the presenter's failure to catch their attention better and try to deliver a clear message.
Every time I had a presentation, I tried to analyze the failures (including listening to me when it was recorded, a really painful experience). Certain mistakes such as like having slides on a white background that makes attendees look at the screen and read instead of watching the presenter and listening to him can be devastating. Just because attendees are naturally attracted by light. It's not the audience's fault, it's the presenter's fault (and to some extents the tools in use). A good exercise is to stop slides from time to time during the presentation (i.e. switch to a black one), you'll be amazed how much you suddenly catch the attention, you feel like you're at a theater. It even manages to catch attention of those who were looking at their smartphones because the light in the room suddenly changes.
Also another difficulty which is specific to English native speakers is that many of them initially underestimate the difficulties of the audience to catch certain expressions (with some people it's very hard to distinguish "can" from "can't" for example, which complicates the understanding), or idiomatic ones, or references to local culture, because such things are part of their daily vocabulary. Of course, after a few public talk, when they get questions at the end proving there were misunderstandings, they realize that speaking slower, articulating a bit more and avoiding such references does help with non-native listeners. Conversely, when you present in a language that is not yours, you stick to very simple vocabulary using longer sentences to assemble words that try to form a non-ambiguous meaning. It can probably sound boring for native speakers but the message probably reaches the audience better.
In any case, it definitely always is the presenter's failure when a message is poorly delivered and their responsibility to try to improve this, however difficult this is. It's just important never to give up.
I think the problem is that most people, especially non-engineers, are over-selling and over-promising all the time. Being honest about risks, issues, and short-comings makes a project or product look bad in comparison.
The most feasible way to get X done is saying "X is a great option, the risks are managable, and it's fairly quick". Then, it will unexpectedly take a bit longer, plus some unforeseen trade-offs will need to be made.
> This isn't a failure of PowerPoint.
Agree and was going to say the same thing. Messages need to be created for a specific audience.
When I'm sending an email to non-tech mgrs that has a bunch of tech details like that slide, I typically separate more detailed stuff from the conceptual message:
Summary:
System performance is not good enough for go live.
Working on a few possible solutions.
Details (for those interested):
System x is connected to ...blah blah blah...
If nothing else it's quite hard/uncommon to print out a PowerPoint and read it carefully in a quiet room by yourself, I do this with written stuff all the time.
The whole point of PowerPoint is to pander to people who can't or don't want to sit down and carefully read a report. They want to sit back and passively consume information like they were watching TV. The problem then isn't so much PowerPoint itself, but rather these quasi illiterate people being in decision making positions. That's the real problem, and PowerPoint is just a symptom.
That's not really true.
Speaking in a meeting, or delivering a talk in a larger context, often works better with visuals. Delivering information in this way is not "pandering" to people who don't or won't read a detailed paper. They're different contexts with different goals.
Before Powerpoint, having any kind of visual aid to a talk was incredibly onerous. You had to print up transparancies, or literally have SLIDES made, and the whole thing was just an enormous pain in the ass.
The PROBLEM here isn't Powerpoint, or the existence of visuals during a talk. It's that humans are bad at communicating generally, and that the use of slides during a talk is something many folks absolutely do NOT understand or do well.
You've been to a talk where the speaker basically just reads the slides, right? That's pointless. What you want is slides that compliment and amplify what's actually being said, not duplicate it. You also want slides that "scan" well -- if your audience has to pause and read a 150 words on a slide, you've fucked up. (DoD and defense industry presentations are INFAMOUS for this, btw.)
Technical papers convey technical information more effectively than PowerPoint presentations, period. The only edge PowerPoint has comes from managers refusing to read technical papers, making the PowerPoint literally better than nothing.
>if you want to be heard... and really understood ... you have to say things up front that come across as overly simple, controversial, and poorly-founded, and then you can reveal your analyses as people question you.
I question your premise. :J
I'm just kidding, that's interesting I'll have to think about applying that. I don't suppose that would translate over to blogging? The fear of course is that one makes a statement and the commentariat thinks the speaker is full of it for not having provided backup instead of questioning. Maybe it's dependent on what type of forum it is.
>if you want to be heard
It would have been nicer if that had been the first sentence of that (interesting) comment.
I feel that. I looked at the powerpoint from the post and I cringed because it looks just like the kind of thing I could have written, with half finished thoughts all over the place masquerading as something a decider could use...
Yah they buried the lead on this one. This foam is 100x bigger than our tests so this must be manually verified
“The medium is the massage”