Not really, these are probably mutually beneficial. Having $35 million sitting in a cash account is, as Mitchell recalls in the article, pretty bad -- you're forgoing a lot of benefit for yourself.
What the bank is probably mainly trying to do is not "extract a higher margin" from you, but rather to "maintain your business." While Alex might not have recognized that a startup that took in a bunch of financing and plopped it into a cash account and then didn't do much with it is a customer who might disappear at any time, on some institutional level the bank is aware of it. They want you to regard them not as an interchangeable place that money sits, but as a valued partner who helps you do things with your money, and as a result you feel like it would both be a risk and a bother to extract all your money and go to some other bank.
> but rather to "maintain your business."
If banks want to keep a customer, you might think the most important thing is to just not annoy or screw over their customers.
Why do they continually treat good customers like shit? I'm in New Zealand and my bank just continuously pisses me off. I don't want any upsell (the arseholes tried to upsell insurance when I got a credit card the other day). I've got a six figure facility at risk (US:HELOC?) and my bank's security practices are shockingly bad (we're way too trusting in New Zealand). Little things like access blocked from oversees for a month (phone banking was theoretically available but I couldn't call international so it wasn't). Aside: I would like to block phone banking because it feels so insecure. I've been looking for a better bank, but I wouldn't get the same mortgage facility, soooooooo I'm kinda stuck (maybe that's the reason they don't need to be good to customers).
Mitchell kept getting annoyed by the bank's activities. They wanted him as a customer but their internal systems didn't know how to make it easy for him. Systems with negative impacts are too common even when you're the guy making them money...
Great article on this: https://quoththeraven.substack.com/p/every-industry-is-an-ov...
I also find it annoying when retail stores try to sign me up for marketing emails, but I'm not real sure this is a relevant comparison to the effort of banks to engage with a business customer who has deposited multiple tens of millions of dollars with them.
It can also be to maintain the bank. They don't like it when accounts get several more million dollars in them than expected and sometimes it can be too much to handle.