Article is really messing up my browser so couldnt read on my phone. But htap never made sense to me be because in my experience its very rare that you'd need analytics on a single database. Its often a confluence of multiple datasources- streams, databases, csvs, vendor provided data .
Analytics on your hot OLTP data.
Like realtime dashboards/reports as the transactions are coming in.
Think of a SaaS with high usage.
The analytics you're referring to use the more slow moving "ETL all the source data together" and then analyze it.
Different use cases.