Maps is table stakes for a smartphone, and having such a key feature provided by your main competitor is a huge risk. So purely on that basis, it could be worth it.
Then, on top of that, there is value in the data you're able to collect. Traffic data is really valuable. Tracking the movement of vehicles and pedestrians lets you create very accurate maps based on "real world" data, you could use it to figure out really specific things like traffic light timings, diversions, pedestrian crossings, parking space, layout of private roads...
At one point, Apple was working on a car, if you were making a self driving car, all that data would be useful for you, and beacuse of the value of it, competitors may not even sell it to you. So your only option is to generate it yourself.
As for transit data, that is fairly simple, most transit agencies will publish their timetables in GTFS format, there are tools to automatically export this in scheduling software. That will probably get your 90% of the way there, so you might have a few on the groud people in major cities to tweak and make it more accurate, which is nothing for a company on the scale of Apple.
Back in the days Google notoriously launched turn-by-turn navigation on Android only. They bet on this being a big enough differentiator for people to use Android over iPhones.
Apple then launched Apple maps - which at some point became quite good. Google quickly learned that they can't afford to make Android specific features in their apps or they risk losing large percentage of iOS users if Apple makes a competing product
If Apple didn't respond with making their own maps, then maybe we would see more and more Android specific features, to the point where Android would become the dominating platform
Not to put too fine a point on it, but Android is the dominating platform, except in the U.S.:
https://explodingtopics.com/blog/iphone-android-users
But this is also exactly the same game Apple plays against Android users. It's the same reason why iMessage bubbles are green for Android. Google won the maps round, but such wins are vanishingly rare against Apple.
https://support.apple.com/en-us/105087
> iMessage bubbles are green for Android
There are non-Android devices that can send texts as well; they also appear as green. It's probably more accurate to say that encrypted messages are blue and unencrypted are green. Look at the recent AT&T hack to see why the difference matters.
Even if that was more accurate (I don't think it is), it's certainly not the way users see it.
In fact that's NOT the way Apple describes it, either (see the Apple article cited above), because Apple doesn't actually want to enable E2EE -- it only wants to be able to say it offers it.
In practice, ensuring that other users are pressured into choosing iMessage on iPhone is the only thing that matters to Apple.
https://www.npr.org/2024/03/28/1241443505/green-bubble-shami...
And, this very simple trick works extremely well: at least 87% of teenagers in the U.S. (https://mashable.com/article/apple-messages-green-doj) are pre-programmed to buy an iPhone, even though they have the lowest disposable income of all. Meanwhile, less than a third of the overall global population owns an iPhone.
Is that because iPhones are better? As an owner of both a recent Pro Max and Pixel Pro, I can unequivocally answer, "no", but I do find all of the annoyances between cross-device communication accrue to the point of just wanting to switch to my iPhone full-time, even though it's arguably a worse experience in many ways.
You're addressing a lot more than I even attempted to address.
I was really just pointing out that devices like this:
https://www.hmd.com/en_us/nokia-2780-flip?sku=16WNDL11A01
and services like e.g. SMS text reminders from Internet services do no run on Android. The green is not a signifier of Android, just of non-encrypted. Or non-Apple, if you want to be less precise. (Apple devices where encryption is disabled also appear as green.)
That's fair, thanks for clarifying!
iMessage doesn't support Android.
SMS messages are green, no matter if it's sent from an Android phone or an iPhone or an authentication service or a marketing service, etc.
> Then, on top of that, there is value in the data you're able to collect. Traffic data is really valuable. Tracking the movement of vehicles and pedestrians [...]
...but then they decided to market themselves as "privacy-focused", so they can't really do that, right? Or are they actually doing it?
> At one point, Apple was working on a car
...but then they killed the car project, so that goes out of the window too.
Collecting dots/vectors on a map doesn't necessarily invade my privacy. The problem comes with linking that dot with a person. As long as that link is lost and unrecoverable, I have no problem with Apple (or anyone) collecting it. The second problem is actually ensuring that.
The main problem with this is that the data is naturally linked to your phone, and you have to trust the provider to anonymize it. I suspect that's at least part of the reason for Apple painting itself as privacy-friendly: building trust with its users that they won't misuse their data.
I mean most of those vectors will converge on my home dot; with time data any vector intersecting with my home can tell a lot about my life. Additionally, is it anonymized per user (ie all my vectors are still a set just not identified as me) or each vector is an individual product unliked from all other vectors and user data.
https://www.apple.com/legal/privacy/data/en/apple-maps/
> vectors will converge on my home dot
That’s just because your phone sends it, but your phone also has a list of “significant locations,” around which it could avoid sending data for a mile or less.
> but then they decided to market themselves as "privacy-focused", so they can't really do that, right? Or are they actually doing it?
Here's the genius behind Apple's marketing: when they say "privacy" they (mostly) don't mean from them! They are mainly talking about third parties. Apple collects a ton of first-party data, and nobody seems to be concerned about that. I also the pond Apple swims in (big tech) is so disgusting and polluted that even their minor effort at cleanliness seems pretty good.
Apple has a lot of technical solutions that mean data is collected, but is never associated with a particular user.
As an example, location data is shared with Apple, but it’s associated with a random unique identifier rather than your account. When your trip ends, your device switches to a new identifier. Traffic information is only shared if a certain threshold of users travel on a route [1].
Other examples include the entirely on-device photo scanning, the same rotating identifier system for transcripts of Siri interactions, etc. and, of course, being the only major cloud provider to offer E2EE on everything.
Not perfect, but a huge difference from their competitors.
[1] https://www.apple.com/privacy/docs/Location_Services_White_P...
I do appreciate their sharing that, but I hate that it requires entirely just trusting them. They've so locked the user out of the device that it's difficult or impossible to verify anything for yourself, and even if you did, they could trivially push a change at any time because they have ultimate control over the device.
On the flip side, I tend to think a company so large would have at least one whistleblower or something on the inside, and/or would be so concerned about legal fallout that they wouldn't risk it.
On the flip side of the flip side, Apple is notoriously secretive (even among insiders) and very tight-fisted around employees sharing/leaking information. They also have some of the best lawyers in the world and a near infinite ability to fund any legal action, so may feel (and in fact, be) untouchable. And should Apple go evil, there aren't really great alternatives anyway for the average person, and they're generally so invested in the walled garden that walking away would entail a major disruption to their life.
I agree though, while not perfect, they are certainly much better than their competitors (not counting small players, e.g. GrapheneOS), and I'm grateful that at least they keep privacy at the forefront of conversation. If they abandoned it, there'd be nobody to pick up the mantle.
You are implying that E2EE is "on everything" without mentioning that it's very far from being the default.
Allegedly, Apple have built in privacy features so they can't associate individual users with routes, or know what the entire route is[1]. Apple does show traffic data in the app, so they obviously do collect the data somehow.
When Apple built maps, the car project was still alive, so it would have been a factor in deciding on the investment. They could still partner with a car manufacturer and use the data.
I do suspect that my first point was key in green lighting Apple Maps. Google could have asked for more and more money to provide maps for Apple, or they could pull out completely, and force users to use the App Store app, which would have left the product direction of Maps completely out of Apple's hands.
[1] https://www.idownloadblog.com/2019/03/13/apple-maps-navigati...
I haven't been an employee since 2015, but by then Google had already been doing the route trimming and splicing for live traffic data. (If you had location history enabled, some of that same data at lower granularity was stored in another service, of course)
I'm surprised they didn't launch earlier to ride the sentiment of avoiding Google services.
"Is it Apple Maps bad?" --Gavin Belson, Silicon Valley
After the fiasco from their initial app launch, I'm sure they would have preferred not to be a meme in a sitcom if possible on this go round. It is possible to release too early
pedantic comment, but IIRC he actually asks if it's zune bad and gets told it's apple maps bad
you are correct
https://www.youtube.com/watch?v=tVq1wgIN62E
That's pretty good. Never watched that show but looks interesting.
I recommend it highly. It pokes fun at the most ridiculous parts of SV and startup culture.