It depends on how much inelastic demand there is. For example:
Let's say there are 10 companies that need 1 GB of RAM each in a life-or-death scenario. They would be willing to pay $100,000,000 per GB to get 1 GB of RAM.
At the same time, there are 90 more companies that need 1 GB of RAM each to make certain quarterly targets. They are willing to pay $10,000 per GB to get 1 GB of RAM.
If you make 9 GB of RAM, you can sell it for $900,000,000. If you make 99 GB of RAM, you can only sell it for $990,000, because the 10 life-or-death companies only need to bid high enough to push out a quarterly-target company.
It's a bit of a contrived example, but it shows you how restricting supply can boost total revenue if there is a segment of the market that has inelastic demand. (this is why medicine pricing has to be regulated - in the medical industry, there are lots of inelastic demand scenarios that can lead to predatory pricing)
We are not getting this level of scarcity yet, so that mechanism (life of death desperation of rich players) is not entering picture yet.
Also, it is not likely to happen any time soon.
We have less rich gamers deciding to not upgrade their PCs at most.
We have less rich gamers deciding not to buy a new PC in favour of streaming games from NVIDIA GeForce NOW.
Evidence: a friend of mine this month decided that he can't justify dropping $1.6k on a gaming computer.
As a PC gamer since I have memory, this whole situation makes me sad.
Yeah except price differentiation exists. There's a reason Nvidia doesn't allow consumer GPUs in data centres.