A total of 404 fake domains impersonating a single restaurant brand site!
The scale is mind-boggling. The number 404 is poetic. Any possible (mis) spelling of the brand will open the "intended" site - you will never see a 404 :D. Auto-correct on steroids indeed.
And I imagine this sort of thing must be happening across hundreds of markets not just US. And possibly not just food delivery but other types of ecommerce as well.
> Across two research passes, we identified 820 domains impersonating 35 restaurant brands. Of those, 808 use the .delivery top-level domain, and the rest use .com or .shop.
This crazy proliferation of top level domains has to be part of the problem. Every time a new one is conjured up, legitimate businesses and organizations need to scramble and buy them before a scammer inevitably snaps it up and starts scamming on it.
Also, the fact that web browsers are insanely trying to downplay and hide web site domain names and paths is also not helping. https://totallylegitjerseymikes.delivery/ should NOT get the same visual treatment as https://www.jerseymikes.com/