A lot of the people replying to you don't seem to realise that it comes from analog/mechanical watches where major features of the watch are advertised on the dial. "Spring drive" "co-axial" "Swiss made" etc.

Except I agree, in an analog watch it's somewhat classy (although people complaintthat seiko sometimes overdoes it) but on a digital watch it seems a bit gaudy, because _of course_ it has those features, it's almost zero effort to add when you're not having to implement them with physical mechanisms.