They still are I think. If I had to guess what women want in a car, it's probably something easy to maintain, quiet.

I think what's unappealing to women about EVs is the unreliability with respect to range and charging availability. I struggled with my mom to charge an EV she rented for an inter-city trip and she swore off EVs for a while.

Slate truck is a good example, I saw that ad where it is like decal'd for a flower shop for example. It's pretty small and cute (I suppose electric cars are easier to customize aestheticially in terms of shape as long as you stick to the skateboard format), and the fact that it is quite different-looking than most trucks left some wondering who it's for. Mostly women I think.

Whereas men buy more trucks, and usually there is sort of a power aspect to it where they want something that feels and sounds powerful (and being a gas car is part of that), so they can race it or can pull a toy hauler or something. Women want more of a commuter, but not like a sedan, usually something more bulky like an SUV that makes them feel safe. And then like bachelors and gay guys want like a 2D coupe or a roadster or something.

But it is interesting how these niches influence the market.

It's like most of the money in every market these days is made by cornering the market a certain lifestyle and increasing markup rather than trying to produce some ultra-efficient everyman vehicle. The innovation is all in advertising and consumer control, that's how I feel about every market these days.

If GE cemented the electric car as a must-have for women of the time, then we would have seen advances battery tech and EVs decades earlier. It would eventually have become mainstream with men as well (think of how the wristwatch was originially seen as a women's accessory, back when men had pocketwatches). The real innovation is in controlling consumer sentiment.