We’ve seen a lot of changes since 2016 including the rise of short form video, podcasts, audiobooks, music streaming, substack, even vinyl is up 3x (!)
Instagram Stories were radically different in 2016 than the reels of today. They were far more personalized (less algorithmic public content), slideshow-like updates. Ten second max video clips, with most being just images. Ephemeral as well, where they'd get removed in 24 hours.
And that’s not even close to the short form 90 second micro dramas that are already super popular in China and are ramping up elsewhere. And this category is now dominated by AI
It's still a radically different thing. It wasn't nearly as algorithmic. The interface and engagement was different. And the number of people consuming it all the time is totally different.
If they were really the same, why was there so much uproar over how annoying Shorts was when it was originally added?
How can you honestly think YouTube in 2016 was practically the same as Tik Tok? Why would these other social media companies spend so much trying to change to copy their same strategy if they were all already the same?
Short form content is radically different today than what it was in 2016. It's produced differently. It's presented differently. It's consumed differently. The audience is different. It's pervasiveness in society is different.
Many kids were, sometimes. Also, Vine was still pretty different from modern short form content, being capped at only a few seconds of length. Now most people consume tons of short form content, with many being 30s or more. It's pretty radically different in terms of what most people consume.
We’ve seen a lot of changes since 2016 including the rise of short form video, podcasts, audiobooks, music streaming, substack, even vinyl is up 3x (!)
Practically nobody consumed short form TikTok-like media in 2016. Now it's a highly dominant type of media.
Untrue. Insta stories were pervasive.
Instagram Stories were radically different in 2016 than the reels of today. They were far more personalized (less algorithmic public content), slideshow-like updates. Ten second max video clips, with most being just images. Ephemeral as well, where they'd get removed in 24 hours.
It's not the same at all.
And that’s not even close to the short form 90 second micro dramas that are already super popular in China and are ramping up elsewhere. And this category is now dominated by AI
BS, People already binge watching youtube back in the day. It's just the content is not as toxic as it is recently
Regular YouTube isn't the same as YouTube shorts. It's a vastly different product.
Short, <5 min video has already been a thing on youtube before tiktok. The most memorable one to me is "cat meme" and "failarmy"-style one.
It's still a radically different thing. It wasn't nearly as algorithmic. The interface and engagement was different. And the number of people consuming it all the time is totally different.
If they were really the same, why was there so much uproar over how annoying Shorts was when it was originally added?
How can you honestly think YouTube in 2016 was practically the same as Tik Tok? Why would these other social media companies spend so much trying to change to copy their same strategy if they were all already the same?
Short form content is radically different today than what it was in 2016. It's produced differently. It's presented differently. It's consumed differently. The audience is different. It's pervasiveness in society is different.
All the kids were on Vine back then, weren't they?
Many kids were, sometimes. Also, Vine was still pretty different from modern short form content, being capped at only a few seconds of length. Now most people consume tons of short form content, with many being 30s or more. It's pretty radically different in terms of what most people consume.