I’m not saying no one who identifies as Latino/Latina/Latinx has ever used the word, or even advocated for it. But the only people I’ve ever heard use this term are, bluntly, very white.

To the extent that the term has become widespread, it seems to have piggybacked on other diversity and inclusion efforts. People who identify as Latino/Latina seem overwhelmingly to dislike the term.

> Among Hispanic and Latino Americans, knowledge of the term is not widespread, and reception to the term as a potential classifier for the entire Hispanic/Latino population has been overwhelmingly negative. A 2023 Pew Research Center survey found that roughly half of U.S. Hispanics were not aware of the term Latinx; of those aware of it, 75% said it should not be used to describe the Hispanic or Latino population, preferring instead the terms "Latino" and "Hispanic" by large margins.

Ironically, the also relatively uncommon “Latine” is in decline but still more popular than Latinx for all of recorded Google trends history. Except in the US. Of course.

https://trends.google.com/trends/explore?date=all&q=latinx,L...