It's still very strange how much work goes into the materials for the case and the ergonomics and weight of holding the devices without a case just to assume everyone will put it in a case. I'm with you on iPads, they get too heavy/thick for their primary uses once in a case. The phones I sort of get but I still think it ruins a lot of the aesthetic choices they make about the case design.

I've always thought this too. An iPad with an integrated case would be able to fill the entire flat back area with a battery, and just have rubber on the edges where impact protection is needed. The existing design is really optimized around having an impressive experience in the store when holding an uncased product, before you inevitably cover it.

Why would you want an integrated case? The soft impact absorbing materials degrade much faster than the aluminum. Look at the average ipad users case and it's falling to pieces, you don't want that permanently fixed to the device.

There's also many users who don't need a case. A lot of ipads are POS systems that are fixed to the bench so they don't need a case either.

> Why would you want an integrated case? The soft impact absorbing materials degrade much faster than the aluminum.

Given that the impact-absorbing parts could be [0]

  ...rubber on the edges where impact protection is needed.
and could obviously be designed to be replaceable, either by a handy user or an Apple Technician, why wouldn't you want Apple to design the feel and balance of a device with a case that has built-in impact protection?

Apple's decision to make most of its handhelds out of various grades of "fragililum" has boggled my mind since they sold the first iPhone with an easily-shattered glass back. That choice makes sense for a conspicuous status symbol that people are going to take very good care of... but most folks either end up with one with damage that makes plain how theirs is not the kind of life that makes that possible, or they have installed some aftermarket shell that ruins the effect by covering up the conspicuously fragile part of the hardware.

[0] <https://news.ycombinator.com/item?id=50247743>

I find it annoying too, I assume it's because thin and light devices sell more (both in promo photos and when used in Apple stores).

My mum's Samsung S23 Ultra has a ridiculous camera bump and rocks back and forth when you use it, even with some thinner cases. You need a super thick case for it to stay stable.