> It didn’t win in 2022 because he was completely bad in dealing with pandemics

And also because the entire state apparatus was engaged in unconstitutional censorship of his "centrally organized, cohesive, persistent online engagement" machine, which is what wins elections, as you noted.

And now that Janones set up his own "Lula's Army", Brazilian institutions did not manifest even a fraction of the energy they had shown while persecuting Bolsonaro.

Lula was allowed to do everything Bolsonaro was persecuted for in 2022. He even lowered taxes on fuels, and got away with it. The tax cut ends tomorrow.