They are also a media company. They run the Roku Channel streaming service which produces original content and also has a 5% share of all us tv viewing tv viewing.
Paramount+ has a 2.5% share and Disney has a 4.7% share for comparison.
https://advertising.roku.com/learn/resources/nielsen-gauge-4...
Ok. But I really wouldn't trust numbers coming from the same company that produces them. A better gauge would be Nielsen. Roku doesn't even show in the top 10.
https://www.nielsen.com/data-center/top-ten/
Personally I've had Roku from the beginning and never once saw or watched the Roku Channel. But I did look it up now. Looks like all "D" rated films and really old media. They produce nothing and licence and syndicate everything.
The numbers I posted are the Nielsen numbers. Also Roku channel does produce original content as well.