You're doing really good. You're beating your high score. You've shown that you will watch ads because it gives you "rewards". Watching an ad after you failed ? You get to go back in the past and fix your mistakes. The next available ad is marked as particularly valuable by their ad network, paying them close to 4 times as much. They know you'd do anything to keep playing, even watching more ads.
It's the perfect time to put out a puzzle that you will almost instantly fail.
I understood that much from the rest of the article, but I don't understand specifically the part I quoted. There is a lot of detail in there that doesn't seem to have made it into your translation.