> There's a carve out for "reasonable costs" for hosting and distributing the digital goods - this could be sensible in certain scenarios (like Netflix asking Apple to a free CDN for them).
The way this should work is that Apple can charge whatever they want for whatever they want but then nobody can be required to use them instead of a third party. So if they want to charge 30% to distribute your app then that's fine, but then you have the option of having someone else distribute your app to customers with iOS (or hosting it yourself), in which case Apple gets 0%.
At which point they might want to get e.g. 5% of something rather than 30% of nothing.
Yep, the ruling seems to cover exactly that plus stopping Apple themselves treating in-app purchases and subscriptions (from actual App store apps) differently to how they currently approach physical goods (which are already allowed by Apple to go via other payment channels without any fee, or a developer might choose to go via ApplePay with possibly slightly less effort).
I agree, the end effect should be them charging say "5% of something" and the developer choosing not to bother thinking about external payments. They seem to avoiding this outcome on purpose though. (I dare say Apple might prefer to chase advertising revenue from the app store rather than accept small fees, but they'd risk trashing their own garden).
You can't argue that 30% is reasonable when your competitors want to offer that same service for 3% (transaction fees).