Friction ... Like being hacked, or having your customer's personal or financial details compromised?
There's a neat blog write up by @patio11 - https://www.bitsaboutmoney.com/archive/optimal-amount-of-fra.... It applies to this as well, but in a larger scale.
Friction like "please make a Facebook account to complete your purchase"
There's a neat blog write up by @patio11 - https://www.bitsaboutmoney.com/archive/optimal-amount-of-fra.... It applies to this as well, but in a larger scale.
Friction like "please make a Facebook account to complete your purchase"