The conclusion is too forgiving...
> They designed it, shipped it, lived with it for a year, then publicly changed their guidance on it. To me, that’s a lot more persuasive than simply saying, “Apple doesn’t do this.”
> Choosing not to do something you’ve never done is one thing.
> Choosing not to do something you’ve done is experience.
A more persuasive sales pitch for me to consider Apple products would be if the company had judgement not to ship such a hot mess of a sloppy product in the first place...
In any other context I would agree with you, but in software, the point the author is making is quite true.
MS would include superfluous icons because they observe it in other software and can't think for themselves, or they would omit superfluous icons because it never occurred to them in the first place.
Everything Apple does is carefully considered, good and bad.
I take the latter every time, because I understand how bad things are in software. I know it's unrealistic to be as choosy as I want to be.
Apple's own design guidelines originally said not to do the thing they did (and which they are now once again saying not to do).
Couldn't Apple have just, like, talked to the people who originally wrote the guidelines? Why do they need to re-invent the wheel? Will Apple forget again in another 15 years and need to re-run the experiment, taking us all along as test subjects?
Why do you assume they didn't talk to those people?
Decisions should be revisited when it makes sense to do so.
Microsoft has (and had) some amazing designers. They came up with Metro, which was the forerunner of the flat design that everyone loves/hates now.
Isn't that like saying "Georgia is full of amazing people. For example, Stalin and Beria."
Or is that how you meant it?
Metro design being amazing, refreshing, beautiful and delightful is a hill I will die on.
It was Microsoft who had the courage (and, admittedly, need) to come up with a bold new design language. They said, you know what, most people are digital natives these days, let's not infantalise them with fake paper notepads and fake leather textures for their digital calendar. Instead, let's make text itself the highlight, the star, and strip out all the rest.
They had a User Story thingy where their ideal users were busy people wanting to exist in the real world. MS wanted that the ideal user takes the phone out of his pocket, glances at it and instantly recives the information he seeks, and quickly puts it back in his pocket to move on with his life.
Hence Live Tiles. Hence the first widgets. Hence their lovely and ill-fated People app where you could go to one place and handle your Facebook feed and your LinkedIn feed etc. Hence the discarding of endless unicorn rainbow vomit of icons. Nah. Here's a simple text interface in black background for AMOLED battery life. The phone is not an extension of personality. It is a tool. Use it. Put it away.
Lumia phones ran amazingly well on nothing specs because they didn't try to be too complicated with graphical stuff. Battery life was always god-tier. And, though I've never been able to confirm it, around the time of Lumia 710, the MS touch keyboard actually let you type letters in the wrong order and would correct them for you. For example: "atcually". I remember at that time that Android wouldn't. It would only handle near-misses: "axtually".
I fucking loved Windows Phone. Rest in peace.
When you say carefully considered, you're going with the the Aristotelian process that led him to argue that feathers fall slower than rock.
It would have been a very easy thing to test the people outside there bubble.
> A more persuasive sales pitch for me to consider Apple products would be if the company had judgement not to ship such a hot mess of a sloppy product in the first place...
When I read a sentence like this, I have to remind myself that this is Apple products we're talking about.
What other company do you feel surpasses Apple in terms of "judgement not to ship such a hot mess of a sloppy product in the first place"?
Is there any consumer electronics company today that ships products that are in any way less of a slop than Apple?
Your “today” does a lot of work. Many frustrated people are comparing 2020s Apple with 2010 Apple, thus the complaints.
Alan Dye really did a number on that company and set back UI design by one or two decades, favoring graphic design over human interface design.