Well Meta is reacting to all the costs by just starting to charge for things previously free, like sharing links.
I suspect they are now entering the Earthlink/AOL phase where they squeeze every last dime out of the confused and abandoned senior citizens left on the platform until they die off.
Meta also owns the 2nd, 3rd, 5th, and 14th largest social media platforms behind facebook.
3.6 billion people use a Meta app every day - 43% of the world's population.
True. But seeing them lose an arm would be proof the monster can be killed.
I'm saying I don't think we'll see that. Yes, many people I know have left facebook but I think that's an artifact of me being in a bubble rather than it being a global trend.
I am more optimistic. People are addicted to targeted content, but local LLMs are already great at this. I have an agent that manages my local playlists and operates my own local spotify from a consumer GPU.
And youtube, same thing. I have not actually used youtube in years. Local software downloads video files from their servers, strips all the ads and sponsored content, and shows me the ones most interesting to me.
Once that is easy for everyone to do with software and weights-on-silicon embedded in next gen phones, the entire value prop of these networks starts to fall apart.
Between that and endless fines and negative movies coming out, I think they can be killed, or at least not a thing kids are allowed near anymore.