> The light bulb form factor is cute but probably not that useful. Most of the light will be aimed in non-useful directions. Look into ultra short throw projectors.

gonna hard disagree! you aren't going to have 360° projector in there with wasted light going nowhere. you're going to have 1-4 steerable projectors. the "facade" as a globe bulb means you can place it at any direction you like depending on where the cord needs to go. for ceiling as well you don't want it to have a fixed throw direction. bulb makes perfect sense.