Can someone explain to me what kind of data it collects, and what value could that data have to advertisers or anyone else?
It collects the data about your home appliances and personal devices. This data can tell a lot about your income level and spending habits. This is extremely useful for advertisers for obvious reasons.
I see, like how many cell phones are in the household and what brand
Right, or laptops. Or TVs. Or other IOT devices like coffee makers, dishwashers, washers, garage openers, smart locks, vacuums etc.
It collects the data about your home appliances and personal devices. This data can tell a lot about your income level and spending habits. This is extremely useful for advertisers for obvious reasons.
I see, like how many cell phones are in the household and what brand
Right, or laptops. Or TVs. Or other IOT devices like coffee makers, dishwashers, washers, garage openers, smart locks, vacuums etc.