Maybe this just how winning looks like? Apple won but still needs to keep increasing the profits and the stock price. We can expect enshittification to follow since Apple already did exceptionally well with their products therefore the only way forward is to milk users harder and hype the stock with the latest trends. Every winner must walk this path, nothing to do with Apple and that’s why it looks similar to previous winners.
I think this applies across the industry. All the easy innovations have been innovated, most people own a computer or several, and they get what they want out of it. Enshittification is desperation - businesses can't accept ups and downs, they only need ups, forever. So they will go to increasingly desperate lengths to juice more profits out of the same customer base and dress themselves up to the investors to show that they still got it. We can safely expect most big publicly traded tech companies to go this way earlier or later.